20 days ago
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Posted On: October 16th 2026, 03:39 pm
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● Optic font in use
By @velvele.studio: Fresh out of the oven. A rebrand with a few extra toppings. 🍨
We approached Bolulu Hasan Usta’s packaging as the new souvenir, the brand’s most tangible touchpoint. Inspired by BHU’s first store in İzmir and the city’s iconic flowers, celebrated in the İzmir Anthem, the premium range brings the brand’s roots into a contemporary visual language. Meanwhile, grab-and-go products were designed to be transparent, practical, and easy to pick up.
From the logo to the colour palette, every element of the rebrand came together to create a complete BHU experience, building a flexible identity system that could work across 80+ locations and a wide range of product categories.
More on the website: velvele.studio
Fonts: Optic by @sebastien_sanfilippo
contemporarytype.com/fonts/optic
By @velvele.studio: Fresh out of the oven. A rebrand with a few extra toppings. 🍨
We approached Bolulu Hasan Usta’s packaging as the new souvenir, the brand’s most tangible touchpoint. Inspired by BHU’s first store in İzmir and the city’s iconic flowers, celebrated in the İzmir Anthem, the premium range brings the brand’s roots into a contemporary visual language. Meanwhile, grab-and-go products were designed to be transparent, practical, and easy to pick up.
From the logo to the colour palette, every element of the rebrand came together to create a complete BHU experience, building a flexible identity system that could work across 80+ locations and a wide range of product categories.
More on the website: velvele.studio
Fonts: Optic by @sebastien_sanfilippo
contemporarytype.com/fonts/optic
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