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Creative studio from Milan, shaping brands worldwide.
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Motion @velvele.store
AI Lab @velvele.lab
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Flipping Cards: Wheel💥 keeps two visuals in view while the cards rotate around each other — now with two movement styles to choose from.

Built for layered poster layouts, campaign stories and editorial motion.

Explore & Download
→ velvele.store

[ Adobe After Effects, Portfolio, Promotion, Design, Motion Graphics, Animation, Dynamic Transitions, Creative Assets, Reels, Showcase, Presentation, Mock Up, Template ] by @velvele.studio
0
3 days ago
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Creative Cluster: Universe ✨

A denser take on the Creative Cluster system. More visuals, same structured motion language. Designed for layered storytelling with a clear, continuous flow.

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→ velvele.store

[ Adobe After Effects, Portfolio, Promotion, Design, Motion Graphics, Animation, Dynamic Transitions, Creative Assets, Reels, Showcase, Presentation, Template, Mock Up ] by @velvele.studio
0
7 days ago
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Social Media Bento 2.0 is here.

Our best-seller Bento template just got an upgrade. It now comes in four ratios (1:1, 3:4, 4:3, 9:16) - Built to fit any format your campaign calls for. Smoother transitions, more visual controls, faster customization.

Perfect for coordinated campaigns that move seamlessly from feed to full-screen.

Explore & Download
→ velvele.store

[ Adobe After Effects, Portfolio, Promotion, Design, Motion Graphics, Animation, Dynamic Transitions, Creative Assets, Reels, Showcase, Presentation, Mock Up, Template ] by @velvele.studio
0
a month ago
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Friday grocery run 🛒
Full credit to our newest team member @juocihyao by @velvele.studio
3
a month ago
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Fresh out of the oven. A rebrand with a few extra toppings. 🍨

We approached Bolulu Hasan Usta’s packaging as the new souvenir, the brand’s most tangible touchpoint. Inspired by BHU’s first store in İzmir and the city’s iconic flowers, celebrated in the İzmir Anthem, the premium range brings the brand’s roots into a contemporary visual language. Meanwhile, grab-and-go products were designed to be transparent, practical, and easy to pick up.

From the logo to the colour palette, every element of the rebrand came together to create a complete BHU experience, building a flexible identity system that could work across 80+ locations and a wide range of product categories.

More on the website.

TR

Fırından taze çıkan bir yenilenme. ♨️

Bolulu Hasan Usta’nın yenilenme sürecinde, paketlemeyi markanın hikâyesini taşıyan bir hatıra nesnesi gibi düşündük. İzmir Kemeraltı’ndaki ilk dükkândan aldığımız ilhamı, İzmir Marşı’nda anılan çiçekler üzerinden markanın özel ürün serisinin ambalajlarına yansıttık. Al-götür ürünlerde ise odağımız sadelik ve işlevsellikti; iştah açan bir görünüm sunan şeffaf yüzeyleri, kolay taşınabilen formlarla bir araya getirdik.

Logodan renk paletine kadar her detay, BHU’nun bütüncül deneyiminin bir parçası olarak tasarlandı. Ortaya ise markayla birlikte büyüyebilen, farklı ürün kategorilerine ve 80’den fazla lokasyona uyum sağlayabilen esnek ve güçlü bir kimlik sistemi çıktı.

Devamı, velvele.studio’da. taken in İzmir, Turkey by @velvele.studio
0
4 months ago
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A rebrand that will never go out of taste 🥄

For @boluluhasanusta.1982 , one of Türkiye’s most established dessert brands, we looked back to move forward. The journey led us to Anatolia, where we found inspiration in a hexagon drawn from ancient patterns. A symbol of duality, of earth and sky, tradition and change, it became the foundation of a new identity designed to carry more than 40 years of heritage into the future.

Every part of the rebrand was designed to turn the brand’s place in collective memory into something more than nostalgia, a living emotional connection shaped through months of research, benchmarking, and strategic positioning.

More on the website.

🇹🇷 (TR)

44 yıllık tadın yeni hikâyesi 🥄 

Türkiye’nin batısından doğusuna uzanan onlarca şubesiyle Bolulu Hasan Usta’nın marka yenilenme sürecinde, geleceğe ilerleyebilmek için geçmişe geri döndük. İlhamımızı Anadolu’nun el sanatlarında sıkça karşımıza çıkan altıgen formundan aldık. Tezatlıkların bir aradalığını simgeleyen bu sembol; gökyüzü ile toprağı, gelenek ile değişimi buluştururken Bolulu Hasan Usta’nın kırk yıllık mirasını geleceğe taşıyan bir köprüye dönüştü.

Aylar süren pazar araştırmaları ve stratejik danışmanlık çalışmalarıyla şekillenen bu dönüşümün temel amacı, Bolulu Hasan Usta’nın kolektif hafızadaki yerini nostaljinin ötesine geçerek modern bir duygusal bağa dönüştürmek oldu. 

Devamı, velvele.studio’da. taken in İzmir, Turkey by @velvele.studio
9
4 months ago
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Something has been cooking for a long time. 🍮

Behind closed doors, we have been working for over a year on the rebranding of one of Türkiye’s most established and traditional dessert brands, shaping a new brand world for Bolulu Hasan Usta (@boluluhasanusta.1982). One that doesn’t forget where it comes from, but knows exactly where it stands today, rooted in its past and ready to connect with a new generation.

More soon. by @velvele.studio
11
6 months ago
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A bar is more than a place to meet. Here’s how we took it further.

@konum.bostanli brings a new rhythm to Türkiye’s all-day dining scene, straight out of İzmir. With a menu that carries its regulars from morning coffee to last call, the identity needed to reflect the same sense of ease that keeps people coming back. Posters, logo, menu, and small details across the space all follow the same idea. Typography takes the lead, bringing personality and intimacy into the system.

See the full work on velvele.studio taken in KONUM by @velvele.studio
2
7 months ago
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There’s always a reason behind your favorite bar. And we know why.

@konum.bostanli is a new hot take on İzmir’s all-day dining scene in Türkiye. From breakfast to last call, it’s always there for its regulars, a place where people can simply be themselves and enjoy the moment without judgment. The identity reflects that spirit through a handwriting-inspired visual language and intentional imperfections that bring a sense of warmth and ease.

See the full project on velvele.studio taken in KONUM by @velvele.studio
3
7 months ago
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Favorite corner of the studio. Our offline moodboard📚 taken in Milan, Italy by @velvele.studio
10
7 months ago
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There’s no second first look. So we went all in.

It’s all about that moment when a brochure makes you stop and pick it up, even in the middle of the rush. We knew that, so we dropped the clichés. For @bieffetools , the materials became the cover. Because yes, we all judge the book by its cover.

The factory turned into a documentary. The products into illustrations, and their craftsmanship became the main character.

It’s the kind of brochure you want to keep in your library, not something you flip through just to place an order 🦾

More on the website. taken in Milan, Italy by @velvele.studio
2
9 months ago
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Why do most industrial catalogues look the same and honestly, a bit boring?

We challenged that assumption. For @bieffetools , we approached the catalogue as a powerful marketing experience: designed to communicate precision, innovation, and scale, not just specifications. This is the result we crafted ✨

Full case study on our website.

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Big thanks to @burak.barcik for shooting this teaser for us. taken in Milan, Italy by @velvele.studio
5
9 months ago
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