Le:mma Studio

OXI Instruments Shop is live. The new shop introduces a lighter side of OXI, carrying the brand into an e-Commerce experience that feels connected to its darker main website.

The components and visual system were only part of the work. Much more happened under the hood, connecting Webflow and Shopify through Shopyflow and bringing the storefront, product data, cart, and checkout together.

That integration became a substantial part of the project. The design had to work with real products and purchasing flows, with the details between browsing and checkout receiving as much attention as the pages themselves.

Technology stack:
Webflow, Shopify, Shopyflow, and GSAP.