Puzzle Plug

@musakeys takes his influence beyond the music scene, linking up with @underarmour in a move that brings sport, style and culture together.

@underarmour has officially launched its Q4 HeatGear Elite campaign, bringing together three powerhouse local talents who embody the ultimate “Built For It” ethos.

The new powerhouse line-up features Grammy-nominated music superstar Musa Keys, WBC World Champion boxer @kevinlerena , and fitness icon @zee_fitnessjunkie .

This campaign spotlights the unseen hours, mental toughness, and relentless discipline it takes to succeed before ever stepping into the public eye, whether it’s on a global music stage, in the boxing ring, or on the gym floor.

cc: @hotseat.agency