14 days ago
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Posted On: October 21st 2026, 05:55 pm
🏆 Big wins for Samford SIP!
Congratulations to SIP student Blake Andres on receiving the Best Abstract Award in the Entertainment Marketing Track at the 2026 Atlantic Marketing Association Conference in Nashville!
Blake’s research explored how sports teams can grow international fan bases by building relationships with satellite fans, understanding cultural differences, and adapting communication strategies to connect with diverse audiences.
With guidance from Dr. Darin White and Marshal Smith, Blake had the opportunity to present his research at a conference typically featuring graduate students and professors, making this recognition even more impressive!
We’re incredibly proud of Blake for representing Samford and demonstrating the impact our students are making in the sports industry! 🐾
#SamfordSIP #SportsIndustry #SamfordUniversity #SportsBusiness
Congratulations to SIP student Blake Andres on receiving the Best Abstract Award in the Entertainment Marketing Track at the 2026 Atlantic Marketing Association Conference in Nashville!
Blake’s research explored how sports teams can grow international fan bases by building relationships with satellite fans, understanding cultural differences, and adapting communication strategies to connect with diverse audiences.
With guidance from Dr. Darin White and Marshal Smith, Blake had the opportunity to present his research at a conference typically featuring graduate students and professors, making this recognition even more impressive!
We’re incredibly proud of Blake for representing Samford and demonstrating the impact our students are making in the sports industry! 🐾
#SamfordSIP #SportsIndustry #SamfordUniversity #SportsBusiness
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