Sam

One thing I wish more business owners understood is the real value of a good domain name.

I’ve spent years in the domain industry, and I still see businesses spending thousands on websites, branding, advertising and marketing without giving much thought to the domain they’re building everything around.

Your domain is often the first thing a potential customer sees.

It’s on your emails, social media profiles, business cards and every bit of marketing you do.

A strong domain makes your business easier to remember, easier to find and easier to trust.

And unlike advertising, where you keep paying for exposure, a domain you own can remain part of your business for decades.

You don’t need the most expensive domain in the world, but you should understand the value of owning the right one.

If you’re starting a business today, don’t leave your domain name until last.

It could be one of the most important branding decisions you make.