Instagram story viewer> @carolinecastille> Post
15 days ago
We didn’t set out to buy a golf tee company. 
We were marketers.
We spent our days building growth systems for other people’s brands.
Email, paid ads, influencers, content.
Then Flightpath came along.
A great product with a patent, real testing behind it, and golfers who loved it.
What it needed was a growth engine.
So instead of pitching our services, we did something different.
We bought it. ⛳ 
That decision changed how we think about everything.
When you own the brand, you stop guessing.
You see every number.
You feel every win and every bad month.
And you learn fast what actually moves revenue.
We took everything we knew about marketing and pointed it at one brand we were all in on.
Flightpath grew into partnerships, events, and a brand people recognize on the course.
Somewhere along the way, Mike and I looked at each other and realized something.
The playbook works.
And it doesn’t only work for golf.
There are great founders out there sitting on great products who just need the right engine behind them.
That’s why we were at DealCon in Austin this week. 🤠
Meeting operators, investors, and founders who believe the same thing we do.
That growth doesn’t always come from starting something new.
Sometimes it comes from finding something good and helping it become what it was meant to be.
We don’t bet.
We build.
#DealCon #Acquisitions #EcommerceGrowth
5
Posted On: October 21st 2026, 03:00 pm
We didn’t set out to buy a golf tee company.
We were marketers.
We spent our days building growth systems for other people’s brands.
Email, paid ads, influencers, content.
Then Flightpath came along.
A great product with a patent, real testing behind it, and golfers who loved it.
What it needed was a growth engine.
So instead of pitching our services, we did something different.
We bought it. ⛳
That decision changed how we think about everything.
When you own the brand, you stop guessing.
You see every number.
You feel every win and every bad month.
And you learn fast what actually moves revenue.
We took everything we knew about marketing and pointed it at one brand we were all in on.
Flightpath grew into partnerships, events, and a brand people recognize on the course.
Somewhere along the way, Mike and I looked at each other and realized something.
The playbook works.
And it doesn’t only work for golf.
There are great founders out there sitting on great products who just need the right engine behind them.
That’s why we were at DealCon in Austin this week. 🤠
Meeting operators, investors, and founders who believe the same thing we do.
That growth doesn’t always come from starting something new.
Sometimes it comes from finding something good and helping it become what it was meant to be.
We don’t bet.
We build.
#DealCon #Acquisitions #EcommerceGrowth
Comments (5)
xxchris_clinexx 14 days ago

xxchris_clinexx

You’ve been the GOAT since 2010 Caroline! Keep being great - Spoon

qusainmalik 14 days ago

qusainmalik

🔥🔥

davemiz 15 days ago

davemiz

LFG!!!!

royreidapr 15 days ago

royreidapr

Rock on! 🔥

jeffpaykin 15 days ago

jeffpaykin

Amazing story and vision for the future. Glad DealCon is helping you with "what's next"

More posts

back to up