15 days ago
3
13
Posted On: October 22nd 2026, 03:58 am
Before I start creating content, I want to understand the business behind it.
What does the business want to achieve? What makes it different? Who is it trying to reach, and what challenges is it facing on social media?
These are some of the questions I work through before building a content strategy.
I also review the existing social media presence, research competitors, and look for opportunities to give the brand a clearer direction.
Because I don’t want to create posts just to keep a feed active. I want to understand what the content needs to communicate and how it can support the business’s goals.
The design comes later. First comes the thinking behind it.
If you’re a business owner who feels unsure about what to post or how to make your content more purposeful, my DMs are open. 🤍
What does the business want to achieve? What makes it different? Who is it trying to reach, and what challenges is it facing on social media?
These are some of the questions I work through before building a content strategy.
I also review the existing social media presence, research competitors, and look for opportunities to give the brand a clearer direction.
Because I don’t want to create posts just to keep a feed active. I want to understand what the content needs to communicate and how it can support the business’s goals.
The design comes later. First comes the thinking behind it.
If you’re a business owner who feels unsure about what to post or how to make your content more purposeful, my DMs are open. 🤍
Comments (13)
11 days agoitsfareeha.z
So true. It's so easy to fall into the trap of posting just to keep the grid looking busy, but if there's no actual intent behind it, it's just noise. Appreciate this reminder.
11 days agojosephrubelli
Love that you start with the business goals before even thinking about what to post. Understanding what the brand wants to achieve is the only way the content can actually support it.
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