Together, the organizations recognize the opportunities AI brings to coaching while emphasizing the importance of client protection, privacy and confidentiality, transparency, appropriate professional boundaries, and accountability for AI use within coaching practice.
EMCC Global President Mikko Sorvari said: “I wholeheartedly support this collaboration between AC, EMCC Global, and ICF, which marks an important step forward for our global coaching community. As AI changes the way we learn, work, and connect, our profession must lead with responsible, ethical, and informed practice rather than simply react to change. By combining our expertise and perspectives, we can give coaches, mentors, and supervisors the clarity and confidence they need to use AI wisely. Above all, we remain committed to ensuring that human connection, trust, and meaningful impact stay at the heart of everything coaching stands for”.
Full story: https://lnkd.in/eyqu-Qkg
4 days agojamieatcoachdog
It’s fantastic to see the EMCC, ICF and AC joining forces on this initiative. I am a massive advocate for AI and its application across numerous industries such as coaching. Can any details be provided around what this looks like in reality?
14 days agorizakadilar
Good initiative I’ll be curious to see its impact and practical implications for all stakeholders
15 days agoemcc_romania
🎉 A milestone for the global coaching, mentoring and supervision community! At EMCC Romania, we strongly believe that professional standards, ethics and responsible innovation are shared responsibilities, not organisational territories. The collaboration between @emcc_global, @icfheadquarters and @associationforcoachingglobal (AC) sends an important message: in a rapidly evolving AI landscape, our profession needs collective wisdom, shared principles and a commitment to protecting the people we serve. We welcome the opportunity to translate these principles into practical guidance, professional development and accessible resources for practitioners across countries and communities. AI may transform how we work, but trust, human connection, critical reflection and ethical responsibility must remain at the heart of our practice. Together, we can shape not only the future of coaching, but also its contribution to a more responsible, human-centred world. We are glad to be taking this important step!
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