Cloudbeds

What if your hotel is doing most of the work, but your brand is taking the credit?

That's the question Pritesh Patel started asking when he took a closer look at his family's franchise agreement.

At Ambition Miami, he shared how digging into the reservation data revealed that 60–70% of bookings were coming directly to the property, not through the brand's systems.

And why that discovery made the decision to go independent a whole lot easier.

Watch the full Ditching the Flag panel on demand using the link in our bio.