The Jenns | Real Estate Coaching & Social Media Marketing

Save this and comment CONTACTS — we’ll send you the sheet with the tiers already built.

She asked for a plumber.

Three messages in, she mentioned her mom’s moving closer next year. You said let me know if I can help, and you meant it.

That was in March.

Nothing went wrong. Nobody wrote it down. That’s how a database goes cold — not neglect, just a hundred small moments that never got recorded.

So here’s the sort, and it takes one sitting.

Tier A — they’d refer you tomorrow without being asked. You know their kids’ names.
Tier B — they’d pick up the phone. You’re just not top of mind.
Tier C — one real conversation, and then nothing. Usually the biggest pile.
Tier D — a lead that never went anywhere. Not dead. Unworked.

Most agents have forty to sixty people across A and B, and that’s the business. Everything else is upside.

One rule: tier them by the relationship, not by whether you think they’re buying. You don’t know who’s buying. You do know who’d take your call.

And don’t agonize over the line between B and C. If you hesitate, it’s a C. You can promote somebody later — you can’t work a list you never finished.

Fifty names, one sitting. That’s Day 2.

Send this to the agent whose CRM has three people in it labeled “lead — call back.”

Comment CONTACTS and we’ll send you the sheet.

Consistency Compounds. XOXO, The Jenns