Posted On: October 28th 2026, 01:30 pm
Your LinkedIn content is giving “same post, different outfit”. 🫠
Try this before turning another text post into a carousel: change the question it answers.
An illustrative example for an agency owner writing about project briefs:
WHY? Explain why agreeing on the goal matters before discussing deliverables.
HOW? Show the three questions you would put in a brief: Who is this for? What should they do? What needs approval?
WHEN? Explain when to revisit the brief—for example, when the audience, scope or decision-maker changes.
One topic. Three useful angles. Each gives the reader a different job to do.
Use this test: if someone read the first post, what would they learn from the next one?
Pick one topic from your last five LinkedIn posts. Write a WHY, HOW and WHEN question about it. Draft the answer you have the most useful detail for.
#linkedincontent #contentstrategy #founderbranding #contentrepurposing #ghostwriting{LinkedIn writing, content repurposing, founder content, content planning, personal branding}