Krista Frahm Agency

We moved houses this year, and during the whole prep and transition - my email list took the hit.

There were about 100 people on it, but I hadn’t promoted it in about a year. I figured there were no buyers on it anyway, which made it easy to keep ignoring. (Meanwhile, I happily wrote emails to my clients’ lists!)

Then, my business coach pointed out the obvious... “You’re an email marketing strategist who doesn’t email her own list. Let’s see what happens if you email them.”

Once I got over being embarrassed about that, I started sending short, specific emails with a clear offer.

A couple flopped, but one offer landed and brought in around $500 from the list I’d written off.

It’s not life-changing money, but it’s certainly enough to celebrate.

Another fun part was reading the replies from clinicians on my list. They told me what they were working on, what they’d tried, and where they were getting stuck.

It was wonderful to reconnect and also provided rich audience research.

If your list has gone quiet or has been ignored, now is a great time to re-activate it.

I put together a free resource of six ways to connect with your email list and boost sales. (Without being sleazy, salesy, or pushy.)

Comment BOOST and I’ll send you the link.



Pic: Our "fancy" dining room for the first few months until we purchased real furniture. 😆