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Posted On: October 28th 2026, 02:30 pm
Instagram, TikTok, and YouTube don't do the same job for Hispanic audiences. Treating them like they do is where budgets get wasted.
Here's how the data breaks down:
🎥 Instagram: 58% of U.S. Hispanics engage daily. Best for visual storytelling and Stories-driven interaction.
🎥 TikTok: 48% use it daily, and #LatinoTikTok alone has racked up 3.9 billion views. Built for trend velocity.
🎥 YouTube: 86% watch video content there, the highest of any group. This is where long-form authority and deeper brand storytelling land.
The brands sequencing content to match these platform habits, rather than repurposing one asset across all three, are the ones seeing the engagement and recall lift.
Refuel's multicultural marketing team builds that sequencing into every campaign brief. See how it works: https://www.refuelagency.com/blog/hispanic-influencers-are-rising/
Here's how the data breaks down:
🎥 Instagram: 58% of U.S. Hispanics engage daily. Best for visual storytelling and Stories-driven interaction.
🎥 TikTok: 48% use it daily, and #LatinoTikTok alone has racked up 3.9 billion views. Built for trend velocity.
🎥 YouTube: 86% watch video content there, the highest of any group. This is where long-form authority and deeper brand storytelling land.
The brands sequencing content to match these platform habits, rather than repurposing one asset across all three, are the ones seeing the engagement and recall lift.
Refuel's multicultural marketing team builds that sequencing into every campaign brief. See how it works: https://www.refuelagency.com/blog/hispanic-influencers-are-rising/
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