The Jenns | Real Estate Coaching & Social Media Marketing

Share this with an agent that hates calling as much as you and comment SCRIPTS — we’ll send you what to say when they write back.

Here’s the text most of us send. “Hey! Just checking in — let me know if you’re thinking about buying or selling!”

It’s not a bad text. Everybody sends it. Almost nobody answers it.

The reason is simple. It’s a text about you, and they can tell. So they read it, think I’ll reply later, and later never shows up.

A text that gets answered does one of three things instead.

It brings them something. “Your neighbor at 412 just closed. Thought you’d want to know what that does to yours.”

It asks about their life instead of their real estate. “Is anything changing for you this next year?” Nobody posts a job change or a new baby. Every move starts with one.

Or it hands them an easy yes. “Would you like an updated equity report on your home?”

Now notice what none of them do. None of them ask whether they’re ready. That’s the question that ends the conversation — let them be the one to say they’re ready.

So pick one. Three people. Before lunch. Not the whole list. Three.

Then they write back, and that’s where most of us freeze. “Not right now.” “Maybe next year.” A thumbs up and nothing else.

Comment SCRIPTS and we’ll send you the page that answers all three, printable, with the one rule that applies to every reply you send.

Fifty-two more of these are in the November Challenge — log in and they’re in the left side menu.

Share this with the agent who’s typed “just checking in” twice today.

Consistency Compounds. XOXO, The Jenns