6 days ago
78
13
Posted On: October 30th 2026, 11:06 pm
Tagged Users:
“Put all your ads in 1 broad campaign and let Andromeda do the work”
Yeah, try that in an account spending $120k a day, and see what happens to your profit.
This is probably one of the most cringe & incorrect advice in Meta ads.
I’m not saying that consolidating campaigns can never work, but it only works for:
- Products/services that only have a few products / offers to sell
- If the business only have a few offers, then they can focus on whichever angle/creatives are winning, then they can have a simple structure
- If the business only targets 1 country
- If the business is small, under $100k/month
- If the business operates in a super large / broad market
- If your ad spend is low, under $500 a day
The reason I hate this advice is because most marketers think that this is the best approach for ALL businesses to follow “Meta’s best practices”.
For me, the way I structure ad accounts depend on:
🚀 Your industry & size of market
🚀 The amount of products / offers you sell
🚀 How much budget you spend a day
🚀 How many countries you target
🚀 Whether you have a sale or business as usual
🚀 Your returning customer rate
🚀 The amount of different personas/avatars you target as a business
🚀 How your ads spend the budget, whether 1 ad sucks all budget or it’s equally distributed
🚀 Amount of creatives you have
🚀 Audience segment budget split & behaviour
All these factors would determine the volume, and the right dose of campaign structure.
This is a brand spending $120k a day with 11 campaigns, with a 4 ROAS.
Yes, they are doing a sale, but even WITHOUT a sale, they were running the account at $40k a day with 8-10 campaigns.
The moral of the story is…you can have as many campaigns as your business needs, as long as it’s not just a duplicate / the same type of campaign & creatives as one another.
You need to have the right dose of creative diversity + campaign structure that is suited for your type of business.
I NEVER say 1 account structure & volume of campaigns is the right amount for EVERY business.
People who say that most likely have only scaled a handful or their own brands.
Share this with someone who nee
Yeah, try that in an account spending $120k a day, and see what happens to your profit.
This is probably one of the most cringe & incorrect advice in Meta ads.
I’m not saying that consolidating campaigns can never work, but it only works for:
- Products/services that only have a few products / offers to sell
- If the business only have a few offers, then they can focus on whichever angle/creatives are winning, then they can have a simple structure
- If the business only targets 1 country
- If the business is small, under $100k/month
- If the business operates in a super large / broad market
- If your ad spend is low, under $500 a day
The reason I hate this advice is because most marketers think that this is the best approach for ALL businesses to follow “Meta’s best practices”.
For me, the way I structure ad accounts depend on:
🚀 Your industry & size of market
🚀 The amount of products / offers you sell
🚀 How much budget you spend a day
🚀 How many countries you target
🚀 Whether you have a sale or business as usual
🚀 Your returning customer rate
🚀 The amount of different personas/avatars you target as a business
🚀 How your ads spend the budget, whether 1 ad sucks all budget or it’s equally distributed
🚀 Amount of creatives you have
🚀 Audience segment budget split & behaviour
All these factors would determine the volume, and the right dose of campaign structure.
This is a brand spending $120k a day with 11 campaigns, with a 4 ROAS.
Yes, they are doing a sale, but even WITHOUT a sale, they were running the account at $40k a day with 8-10 campaigns.
The moral of the story is…you can have as many campaigns as your business needs, as long as it’s not just a duplicate / the same type of campaign & creatives as one another.
You need to have the right dose of creative diversity + campaign structure that is suited for your type of business.
I NEVER say 1 account structure & volume of campaigns is the right amount for EVERY business.
People who say that most likely have only scaled a handful or their own brands.
Share this with someone who nee
Comments (13)
6 days agotrep.ai
I have a question what is the opportunity score at the top and do you pay attention to it? Some days mine is 88 then 75 back to 96 its wild
6 days agomushifyaus
Swapping from 1 campaign to your 3 campaign $1000 day structure, tripled our sales.
More posts
