The Ops Manual

Help me understand WHY some athletes are unable to acquire sponsorship deals
.
As a former professional Athlete getting thousands in monthly sponsorship for small hall shows, I struggle to understand how an athlete of this calibre would have difficulty acquiring sponsorship
.
I would consider having the UFC brand attached to your name to be more than enough to attract the attention of potential sponsors
.
Social media is a powerful tool, and understandably so you will see many people highlight that if you do not have a large social media following why would a brand be attracted to you
.
BUT arguably (I didn’t even have IG when I turned pro) ONLY putting yourself out there on social media is the very least you should be doing
.
random “sponsorship opportunity” posts on social media….quite frankly is not good enough
.
No one is out there looking online for ways to give their money away
.
When was the last time you searched up a company brand from an athletes kit? (Probably never, although you SHOULD BE for sponsorship market research)
.
So why would you assume that companies are doing it for ROI and audience is all they want?
.
You know who is getting sponsorship? The athletes getting out there meeting the people and shaking the hands
.
To conclude…
Help me underunderstand why some athletes do not get the sponsorship they need?
.
My opinion:
- It is not a lack of opportunity
- It’s a lack of guidance and/ or effort
.
#ufc #mma #mightymouse #boxing #help