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3 days ago
Photo by Leah Hazard on October 31, 2026. May be a meme of text.
Photo by Leah Hazard on October 31, 2026. May be a Twitter screenshot of text.
14
Posted On: October 31st 2026, 04:54 pm
What do you think? How much control should we ‘give’ our pregnant ‘patients’? 🤔 @philipsuk DM me if you have any money left in your apparently minimal marketing budget to spend on consulting a midwife who actually knows what birth should look and feel like.

water birth home birth midwife midwifery obgyn nhs
Comments (14)
bedheadmaestro 3 days ago

bedheadmaestro

I can answer why the birth pool looks like that, it’s because that is actually the typical style of bathtub that is installed in birth centers in the US since we don’t have a domestic supplier of wonderful purpose built birth pools like the UK!! (Assuming the AI prompt was not precise or the US-based model just was trained on “bathtub.” Yes these tubs are terrible for all involved)

clairebows4 3 days ago

clairebows4

Language is everything @philipsuk

weare_motherzen 3 days ago

weare_motherzen

This is all wrong! The wording is horrible! “Control” “give”….. what is this tiny bath? 😂 surely Phillips have a better budget for their campaigns than this

birthsmalltalk 3 days ago
southlondonindependentmidwives 3 days ago

southlondonindependentmidwives

Pregnant patients???

tulipnose 3 days ago

tulipnose

Telemetry in the pool is fantastic this advert however is not! I mean make it real a proper birthing pool, water at the right level, make it about choice and don’t use the word patient!

philipsuk 3 days ago

philipsuk

Hello! 😊 Thanks for sharing your thoughts with us. We'd be happy to learn more about your perspective. Please send us a private message when you have a moment. 💙

southwest_indiemidwife 3 days ago

southwest_indiemidwife

Surely only the illusion of control should be given anyway!? 👀💀

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