3 days ago
17
0
Posted On: November 2nd 2026, 12:30 pm
Tagged Users:
Why do standard marketing strategies fail with Gen Z?
Because for India's emerging generation of digital-first consumers, every purchase reflects personal identity, values, and community. If a brand lacks authenticity, they move on.
In Season 3, Episode 10 of Startup Table with AJ, Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, explores what it really takes to build for Gen Z with Sarthak Suri ( BomberLime), Shraddha Konduru (Ikoho), Afsal Ashraf (CUNIN), Shruti Kohli (Shruds), and Archit Sahu (Bas Paani) to uncover the blueprint for decoding buying behavior, beating rising acquisition costs, and building community-led brand loyalty.
Catch the full episode on November 4. Tap the link in bio to subscribe so you don't miss it.
Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited
Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited
https://rukamcapital.com
Because for India's emerging generation of digital-first consumers, every purchase reflects personal identity, values, and community. If a brand lacks authenticity, they move on.
In Season 3, Episode 10 of Startup Table with AJ, Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, explores what it really takes to build for Gen Z with Sarthak Suri ( BomberLime), Shraddha Konduru (Ikoho), Afsal Ashraf (CUNIN), Shruti Kohli (Shruds), and Archit Sahu (Bas Paani) to uncover the blueprint for decoding buying behavior, beating rising acquisition costs, and building community-led brand loyalty.
Catch the full episode on November 4. Tap the link in bio to subscribe so you don't miss it.
Rukam Capital Trust Fund I, a scheme of Rukam Capital Trust (Registration No. IN/AIF2/19-20/0705)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited
Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited
https://rukamcapital.com
More posts
