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Posted On: November 2nd 2026, 04:05 pm
The most expensive marketing mistake isn’t a bad ad.
It’s a good ad in front of the wrong person.
Luxury hospitality brands don’t need to reach everyone. They need to reach the people who already have the desire, lifestyle and spending behavior to understand the value of what they’re selling.
That means asking better questions than “how many impressions can we get?”
Where does our guest actually discover their next trip?
Who do they trust for recommendations?
What publications are they reading?
What hotels, restaurants, clubs and experiences are already part of their world?
Because 1 million impressions from people who would never spend $20K on a vacation are worth a whole lot less than 10,000 impressions from people who would.
Good marketing isn’t about getting the most eyeballs.
It’s about getting the right ones.
#HospitalityMarketing #LuxuryMarketing #HotelMarketing #TravelMarketing #NashvilleMarketing
It’s a good ad in front of the wrong person.
Luxury hospitality brands don’t need to reach everyone. They need to reach the people who already have the desire, lifestyle and spending behavior to understand the value of what they’re selling.
That means asking better questions than “how many impressions can we get?”
Where does our guest actually discover their next trip?
Who do they trust for recommendations?
What publications are they reading?
What hotels, restaurants, clubs and experiences are already part of their world?
Because 1 million impressions from people who would never spend $20K on a vacation are worth a whole lot less than 10,000 impressions from people who would.
Good marketing isn’t about getting the most eyeballs.
It’s about getting the right ones.
#HospitalityMarketing #LuxuryMarketing #HotelMarketing #TravelMarketing #NashvilleMarketing
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