Valeria | Personal Brand Strategist + Photographer

Is your feed looking a little copy-and-paste lately? I swear I saw this exact post five scrolls ago.

I get it. Originality is rare. We’re all inspired by what we watch but there’s a difference between borrowing a format and copying someone’s whole post or entire business plan!

And there’s an art to borrowing well.

Take the structure: the hook, the pacing, the way the story unfolds. Then bring your own story, opinion, examples and words.

It’s also not a great growth strategy. Instagram’s recommendations are built to surface content people find interesting and original. If your post feels like one they’ve already seen, people may keep scrolling. And the algorithm notices how they respond.

I’ve made a library of formats I’ve saved, with instructions on how to adapt them for your own content and personal brand.

Comment STEAL and I’ll send it to you