B O R D E R L A N D S

Trail running is professionalizing fast. The athletes are getting faster, the performances more extraordinary, and the gap between elite and everyday runners keeps widening. But while we're building a professional sport, are we building a culture of fans?
At the first ANALOG Live in Salt Lake City, Josh Rosenthal makes the case for celebrating trail runners like the rock stars they are. From showing up two hours early to an empty Western States starting line in 2019 to discovering an unlikely connection to founder Wendell Robie, Josh tells the story of how a simple idea became a live show built around the people who entertain us more than actors or musicians.