Instagram story viewer> @runborderlands> Posts

B O R D E R L A N D S

@runborderlands

33.7K

followers

10

following

Borderlands Trail and Ultra Running Podcast
What trail running is becoming
Culture, competition, and industry
Podcast ↓
.
Presented by @kiprun

POSTS STORIES REELS

ANALOG SLC.
One Stage. 6 Guests. All Legends.

Thanks to everyone who came out and shared this special evening with us.

And a huge thanks to our guests @antonkrupicka, @aaronrgillespie, @michelino_sunseri, @jazmine_lowther, @dieselsan, and Tim Twietmeyer. by @runborderlands

ANALOG SLC. Long Live the Local Ultra.

📸 @chrismroberts by @runborderlands

Seeing someone you identify with do something extraordinary can change what feels possible.

Vivek Gowri and I talked about representation, belonging, and what it means to take responsibility for a sport you love.

Episode 327 of Borderlands is live now.
-
@vivekgowri | @sfrunco by @runborderlands

Cole Townsend built Running Supply around his taste in running products and culture. Now, through a residency at Heartbreak in Cambridge, that perspective has a physical home.

A smart collaboration between independent media and specialty retail. Both bring something the other doesn’t have.

More on Run Intel, Episode 4.

@twnsnd x @running.supply x @heartbreak.run by @runborderlands

What if trail running had a late night show?

It does now.

ANALOG is doing its first show in SALT LAKE CITY at the STATE ROOM on November 1.

Tickets available now at thestateroompresents.com by @runborderlands

Pacer culture is a beautiful picture of our humanity.

Episode 322
Link in bio by @runborderlands

Long live the local ultra. Let’s celebrate it Nov 1 at the State Room with Aaron Gillespie and some great trail runners. by @runborderlands

Not every running community needs to be monetized.

Last week, I talked with Vivek Gowri about the economics of running stores and the opportunities for brands to support the gatherings those stores create.

Katie Douglas of Running Wylder offered another perspective. She’d rather cover the costs herself than compromise the community she’s building.

Meanwhile, Freetrail and Rogue Expeditions are taking 16 runners to Switzerland for a week at $4,495 per person.

Two very different approaches. Both worth paying attention to.

The question for running marketers isn’t simply how to get closer to runners.

It’s what you’re contributing once you get there.

More on Episode 3 of Run Intel.

@runningwyldersf by @runborderlands

What if trail running had a late-night show?

That’s the idea behind ANALOG Salt Lake City.

Anton Krupicka headlines. Aaron Gillespie of Underoath + The Almost is the musical guest. Tim Twietmeyer, Bob Crowley, Jazmine Lowther and Michelino Sunseri join us for conversations about where trail running has been and what it’s becoming.

Not a conference. A night out built around trail running.

NOV 1 | THE STATE ROOM | SALT LAKE CITY
LONG LIVE THE LOCAL ULTRA. by @runborderlands

Tickets on sale now at thestateroompresents.com.

What if trail running had a late night show?
ANALOG | SLC by @runborderlands

What if trail running had a late-night show?

That’s the idea behind ANALOG SLC, a night of conversations, film, and live music celebrating the people and culture of trail running.

On November 1, Jazmine Lowther and Michelino Sunseri join us for a conversation about democratizing the sport. Who has access to the knowledge, coaching, and tools that help runners improve? And what happens when more people get that opportunity?

It’s one conversation in a much bigger evening.

Anton Krupicka headlines. Tim Twietmeyer and Bob Crowley join us to talk about the future of the local ultra. We’ll screen a new La Sportiva film, and Aaron Gillespie of Underoath + The Almost is our musical guest.

Not a conference. Not an all-day event. A night out built around the sport we love.

LONG LIVE THE LOCAL ULTRA.

NOV 1 | THE STATE ROOM | SALT LAKE CITY

Tickets on sale now.

@jazmine_lowther by @runborderlands

There’s a lot of sameness in running right now.

Which makes Satisfy’s willingness to try something different interesting to us.

The Rocker is a strong point of view. Whether it works for everyone is beside the point.

We’d rather see brands take risks than make another version of something that already exists.

—-
@satisfyrunning
THE ALMANAC | A considered look at gear beyond performance. by @runborderlands