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Paper Plane PR

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Paper Plane is a NYC-based communications consultancy that shapes stories for lifestyle, consumer technology & design companies. Founded by @alisaq

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Excited to welcome @tolanworld as a new client! Tolan is a new AI companion (resembling a tiny purple alien), designed to encourage healthy relationships. Unlike the AI behemoths trying to do everything at once, Tolan is building an AI system designed with human wellbeing and safety at the center. Tolans are uniquely designed to pushback on users—it will also tell you to go outside.

Read more in Anna Wiener’s feature in @newyorkermag, which examines how some people are turning to AI companions as a salve for loneliness, building relationships, regulating difficult emotions, and more. “Love in the Time of A.I. Companions” by Anna Wiener ran in the New Yorker on March 9th, 2026. by @paperplane_publicrelations

Thank you to @dominomag for featuring @keepyourcadence as an editor favorite for stylish, stress-free travel 🚀 by @paperplane_publicrelations

A look back @thesill’s feature in @nytimes on the rise of “plantfluencers” by @penelopegreen1 🪴 by @paperplane_publicrelations

How much does a private putting green cost? What’s the budget for a Palm Springs-style pool house? @wsj’s @kathrynosheaevans delved into these questions and more.

A big thank you to Kathryn for including @yardzen in this story! 🏊‍♀️ by @paperplane_publicrelations

Thank you @kathrynosheaevans for featuring @yardzen in this beautiful story for @archdigest on the coziest outdoor fireplace ideas (which we would argue, work for spring too). 🌸 by @paperplane_publicrelations

Sweater weather cometh! Friend of the agency, @natty_style is dropping all of her best sweater secrets over on @wsj. Thank you to Medea Giordano ✨ by @paperplane_publicrelations

Thank you to @marthastewart for featuring @trees_dot_com plant expert and horticulturist, Sydni D’Amico dropping knowledge on fallen fruit and its impact on wildlife.

“As it turns out, fallen fruit can serve as an important food source for backyard wildlife. “Birds and mammals such as mice and squirrels will feed on fallen fruit as well as insects such as butterflies and wasps,” says plant expert and horticulturalist Sydni D’Amico. This is especially meaningful as residential areas often take away land and resources from them.

The fruit will also go back to the earth, eventually. “[Any] fruit that does not get eaten is also beneficial to the backyard ecosystem as it breaks down into organic matter and enriches the soil with nutrients,” adds D’Amico”🍎🍏 by @paperplane_publicrelations

Thank you to @vanityfair for featuring @lsainternational in this beautiful gift guide ✨ by @paperplane_publicrelations

Big things happening @thoroughbrednewyork 🌟 by @paperplane_publicrelations

Excited and grateful to be featured in @cnnunderscored today. Puzzles really are a meditative, enriching experience. Thank you so much @daniellepoiesz !! 🧘🧩 by @paperplane_publicrelations

So delighted to welcome @thoroughbrednewyork as a new client! Thoroughbred is the only shop in the U.S specializing exclusively in archival Ralph Lauren. It’s become *the* destination for stylists, collectors, and Hollywood costume designers. Its an appointment-only showroom tucked away in a speakeasy-style location in Kingston, NY.

It was founded by husband and wife team, Laird Macintosh and Polly Baird, Broadway stars known for Phantom of The Opera, My Fair Lady, and Mary Poppins. ✨🎭 by @paperplane_publicrelations

Meaningful stories take time, patience and effort to place. This started off as a pitch in October 2025 and it’s a thrill to see @stephhon’s founding story of @keepyourcadence told so beautifully by @akirkles in @fortunemag. ✈️🚀 by @paperplane_publicrelations