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Otherwise you wellll ?

@pash_the_label

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South African soul |Eclectic Expression|Aesthetic curation | Pash-ion |Creative community 🌶️🪩💌🦞

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keys? check.
sanity? questionable.

No… but like severely unwell,
Now Wearable
📻🔑📀

For the homies who are holding it together… kinda

DM to order before we spiral again xx by @pash_the_label

Do Not Disturb Babe… the PASH has arrived 🚪💋

if you’re not talking nonsense, causing a scene or not buying Pash Merch. i’ll poes clap you 🥰

#pashthelabel #merch #unwell #fypp by @pash_the_label

Just one long “sure lemme try it” phase followed by a mild identity crisis ✨

Here’s to starting before you feel ready🚦
Being bad before you get good 👍
& realising nobody knows what they’re doing xoxo

Hot girls and boys everywhere are building confidence through trail, error and blind delusions. 💌 by @pash_the_label

DING! 🛎️

PASH incoming…..
Something’s on its way.
☎️📽️🗝️

Photography: @dnr.media3
Talent: @ke.idyn @frankiblock
Creative Direction: PASH THE LABEL

#incoming #pashthelabel #fyp #merch #drop by @pash_the_label

Is everyone sick of me being in CT yet?
Gosh, imagine if I moved here. xoxo
💋🌴📼🍸🧿

#pashthelabel #fyp #creativecommunity #capetown #vlog by @pash_the_label

A little Cape Town field research never hurt anybody. 🍸

Consider this your little PASH-approved hit list. Save it, babes
🤌📍🎀📼✨

#pashthelabel #capetown #quicktrip #recs #pash by @pash_the_label

When “I wish you were here” gets taken VERY seriously.☎️

She thought she was having a normal birthday. Cute.
💙🕺✈️📹

#pashthelabel #fyp #pashion #surprise by @pash_the_label

People are always asking me..
“Pash what’s your fave clothing brands”
🕺💳💰☎️🩷
So without further ado
Here’s a few of my picks just for you 💋

#pashthelabel #pashpicks #fyp #eurobrands #fashionfaves by @pash_the_label

Did someone say Diptyque? 🕯️
Did someone say sale? 🏷️

Did someone say shut up and take my
Pash Money Dollar 💵

Nothing says Pash quite like fighting for a bargain. 💰💳⚖️💛

#pashthelabel #fyp #pashion #asco by @pash_the_label

Got a PASH-ION? We wanna hear it. 📣
Swipe you silly goose !

Why you reading the caption xox
You might wanna get involved angel pie 🥧

#pashthelabel #pashioncommunity #pashfam #fyp by @pash_the_label

Balls on the table. Pash on your back.🎱
Seems like a pretty solid game plan.

We’re feeling lucky & hope you are too 😉
The new Snooker Tee is coming to the table.
& They’re the only balls we’re interested in right now. 👀🏆🩶🍸

Launching officially very 🔜

#pashthelabel #ballbreaker #snooker #pashtee #fyp by @pash_the_label

PASH THE UN- EDIT 🎬

Been a little MIA lately.

Not for the plot. Not for the aesthetic.
Just… life
I’ve been reminded recently that there’s a whole world happening outside the little square we spend so much time curating. The uncertainty, the bad days, the big dreams that suddenly feel very far away, the moments where you genuinely have no idea what you’re doing.

So this is your reminder that you don’t have to be constantly creating, achieving, posting or pretending you’ve got it all figured out.

Following your passions is hard. Sharing them is harder. Being a person is hardest of them all.

Sometimes you need to look up from your phone and go live a little.

No content. No performance. No perfect little life.
Just real life.

And honestly?
That’s pretty Pash. 💌 by @pash_the_label