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Peter | Helsinki Photography. Video.

@peterfranco.photography

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Helping people & brands look iconic on camera.
📸 Portraits • Branding • Events • Creative Video
📬 DM for collaborations and bookings

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Friday night lights, metro edition 🚇✨ Had such a fun, energetic shoot with @miljavintola .

I’m so happy with how the ambient station lighting worked for this shot—no strobes required for this mood! ✨

The funniest part was security getting a call about our gear bags that there was a homeless person sleeping on the bench.

Question to other photographers👇: Do you prefer natural lighting ☀️, indoor lighting 💡, or strobe lighting ⚡️? Drop your answer in the comments

Model: @miljavintola
Color: @only.thecurious
Retouch: @evotoai

#onlythecuriousco #EvotoAI #HelsinkiPhotographer #UndergroundPhotography #MoodyVibes #FashionPhotography #PortraitPage #AGameOfTones #metrostation #TattooedGirls #UrbanExploring #LowLightPhotography by @peterfranco.photography

“In silence, I move. In shadows, I strike.”
Tactical mind. Cinematic soul. 🖤🎧

👤 Model: @modelcruella
🎨 Graded with: Honey Fawn, Summer Sunset and Marigold Light by @only.thecurious
🤖 AI magic by: @evotoai @retouch4.me

#TacticalStyle #UrbanOps #PortraitVibes
#CinematicLook #MoodyTones #CharacterShoot #CreativePortraiture
#SunsetSession #BlackOpsAesthetic #PhotoOfTheDay #VisualStorytelling by @peterfranco.photography

Feeling the sea breeze and soaking up the sun 🌊✨ Sometimes, the simplest moments bring the greatest joy. 🌞💃

Model: @zhivv

AI: @evotoai @retouch4.me #adobegenerativefill

Colour Graded with Azurite and Celestial Dreams by @only.thecurious
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#OceanVibes #SummerMood #SeaBreeze #ChasingLight #FashionAndNature #MinimalistChic
#maltesemodel #maltaphotography #malta #naturallightportraits #portraitphotography #peterfranco by @peterfranco.photography

Three looks. One frame. ⚡️ Which one catches your eye first?

The dance video is coming soon. 🖤🔥 Stay tuned!

🎵 Boys Noize — “Girl Crush”

📸 Models — @emmadecka @kujalanoora @monneyrose
🎨 Color — @only.thecurious
✨ Retouch — @evotoai

#FashionPhotography #EditorialPhotography #HelsinkiPhotographer #evoto #onlythecuriousco by @peterfranco.photography

There was about 20 minutes of really good light before the sun disappeared, so we made the most of it.
I loved how the orange outfit looked against the blue water and that warm evening light. This one ended up being one of my favourites from the shoot.

Model — @essiidas 🧡
Color — @only.thecurious
Retouch — @evotoai

#fashionphotography #portraitphotography #editorialphotography #modelphotography #fashionportrait by @peterfranco.photography

Some shoots feel like work. This one felt like a dance.

Spent the session chasing motion instead of poses, every frame somewhere between a stretch and a fall. The blue against black asphalt was the whole mood board going in, and watching it actually hold up under gym lighting made the whole thing worth it.

Favorite part of shoots like this is never the shot list. It’s the in-between moments nobody plans for.

Which frame stops you first, the jump on the floor or the bridge at the end? 👇

Gym: @ptvgym
Model: @essiidas
Color: @only.thecurious
Retouch: @evotoai
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#gymphotoshoot #fitnessmodel #moodylighting #blueaesthetic #colorgrading by @peterfranco.photography

Metro tunnels, moving trains, elevator lights, and a model willing to turn every corner of the station into a runway. 🚇✨

This shoot was all about finding fashion in the everyday—using the geometry of the station, the symmetry of the elevator, and the available light to create something cinematic.

My favorite part? Watching strangers slow down and wonder what was going on while we kept chasing the next frame.

Swipe through and tell me: Metro platform 🚇 or elevator 🛗?

Model: @miljavintola
Color: @only.thecurious
Retouch: @evotoai

#FashionPhotography #EditorialPhotography #PortraitPhotography #CinematicPhotography #HelsinkiPhotographer by @peterfranco.photography

In all this cold and snow I wanted to share something warm: Sometimes you just need to grab a jar of milk (don’t ask, it’s a long story lol), put on your favorite boots, and head toward the clouds.

The air was perfectly crisp, and the sky looked like a painting. It’s the quiet, weird moments like these that I end up remembering the most. ✨

Model: @nataliiataliaa
AI: @evotoai
Graded by @only.thecurious 🎨

Do you prefer a quiet day by the water or a busy day in the city?

#storytelling #visualcreators #leatherjacketstyle #seasidevibes #creativephotography by @peterfranco.photography

There’s a quiet intensity between reps — that split second where strength meets control 🔥

Shooting in gyms like @ptvgym always brings out something raw and honest in the frame.

Gym: @ptvgym
Model: @essiidas
Color: @only.thecurious
Retouch: @evotoai

Question for creatives 👇
Where do you feel strength translates best: gym 🏋️, studio 🎥, or outdoors 🌤️?

#FitnessPortrait #GymShooter #evoto #PortraitPage #onlythecuriousco by @peterfranco.photography

We turned a small corner of the room into a tiny jungle 🌿💡
Window light was doing its job, but the hanging bulbs warmed up the whole scene way more than expected. Zero strobes, just rearranging plants and chasing the right angle and some editing

Model:@evetei
Color: @only.thecurious
Retouch: @evotoai

Question👇
When you shoot indoors, do you build the set first or find the light first?

#cinematography #indoorlighting #editorialportrait #setdesign #ambientlight by @peterfranco.photography

I’ve got a feeling 2026 is going to be big… but 2025 was absolute FIRE. 🔥🎬

So many moments, stories, and memories captured along the way.

Huge love to everyone who was part of the journey — the models, clients, collaborators, and every single one of you following and supporting the work. I appreciate you more than you know.

Let’s level up.
Happy New Year, fam 🎆🚀 🍾✨

#2025Recap #YearInReview #VisualStorytelling #ThroughTheLens #NewYearVibes by @peterfranco.photography

Underground fashion with a little chaos 🚇✨
Between train announcements and curious looks from security, we managed to create something I really love. Proof that the best shots often come from unpredictable locations.

That station light though… absolutely perfect for this mood 🖤

Question👇
Natural light ☀️ or controlled lighting 💡—what’s your go-to?

Model: @miljavintola
Color: @only.thecurious
Retouch: @evotoai @retouch4.me

#MetroVibes #StreetFashion #onlythecuriousco #LowLightShoot #CreativeProcess by @peterfranco.photography