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which ones your fav?

and which automotive manufacturer should we do next??

www.duckson.co

#classiccar #automotive #fyp by @duckson.garage
23
18 days ago
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public humiliation ritual now complete, recapped here for your benefit and my shame 🫣

I played a zombie in Supercheap Auto’s Best Performing Oils campaign, alongside legends like Carl Cox, Craig Lowndes, Grant Denyer, and many many more.

You can watch the full video on YouTube (or my hardcore remix of my cameo right here)

@supercheap_auto by @duckson.garage
9
3 months ago
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This might just be the most ā€œsocialā€ thing I’ve done on ā€œsocial mediaā€

Connected with Jake from @chromemercystudio cause I loved what he was doing in both industry and content space. 

Sent him some goodies, and he kindly made a lil video 

Reached out months later about my RX7 seats… and he gives me the time of day to walk through the process, advice, encouragement and yarns. We ended up chatting for an hour.

I truly believe good people make great work. I know they aren’t mutually exclusive but the sentiment is that good, kind people care and put that care into their work.

It’s so obvious to see that from @chromemercystudio 

You know where to go 🪔 by @duckson.garage
2
4 months ago
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We wanted to make a NOS (new old stock) style vintage tee.

Our references were on-the-nose from 80’s automotive, including the Mazda RX-500, Allan Holwell’s technical illustrations, and BMW advertising. This is more of a reimagined homage to Holwell’s illustration than it is something new entirely.

BUT - we knew it would look great on a tee as a DTG (direct to garment) print that fades over time and wash cycles and develops a nice patina. 

Lately I’ve been thinking more about the opposite of planned obsolescence… what about things that get better with age ?

Our style is trying to capture that, so that as the garment wears it looks better, feels better and doesn’t erode its original value. 

Brand new white tee shirt + oil stain = bin, however what if the signs of living life add to the aesthetic?

Anyway, this is your sign that it’s coming along with a bunch of other exciting goodies and garments. Email list is your best friend here

Let us know what you think in the comments below. Would you rock this? 

#classiccars #porsche #projectcars #design by @duckson.garage
9
4 months ago
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I designed a music festival for tools…

Toolapalooza has been a major campaign for Supercheap Auto going on 4-5 years now with multiple variations and versions, but it’s cool to see something you’ve created grow into something lasting.

Follow for more design-y things

@supercheap_auto #design #automotive #graphicdesign taken in Supercheap Auto by @duckson.garage
6
4 months ago
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A follow up to my reel which generated a bit of of interesting commotion but also confusion… slide to the end for clarification āœŒšŸ¼

Big thanks to @alfredsapartment & @dannyneilsen for shedding some light and very keen to hear more of the story taken in Gold Coast, Queensland by @duckson.garage
4
5 months ago
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Episode 1 of ā€œSteal like an artistā€: Alfred’s Apartment

This Gold Coast brand has been making waves (pun) with their community, but I noticed an eerie similarity to another clothing brand that I wanted to deep dive into.

Spoiler alert: I think it’s a brilliant strategic move to leverage two key things in building a community:

1) The design references the iconic Surf Fever typography from surf culture pioneer John Severson, linking into their surfing roots.

2) Their name has deep local resonance, with most people having lived, rented, visited or holiday’s in a mid century low-rise apartment called ā€˜Paradise Apartments’ or similar.

Have a listen, see what you think, and tell me - did I miss any obvious reference here or did I hit the mark?

@alfredsapartment #goldcoast #design #typography #surf taken in Surfers Paradise, Queensland by @duckson.garage
50
5 months ago
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If you bought one of these tees you’re the REAL OG!

It’s full circle. I started in music/skate casual fashion, working at City Beach spruiking their newest supplier, ā€œVansā€ (and why you should get them instead of Osiris high tops), through to making my own verrryy DIY t-shirts aimed at hardcore/post-hardcore music fans. We’re talking Escape the Fate, Bring Me The Horizon and The Devil Wears Prada.

Now I’m producing shirts and other goods that are for people invested in a different obsession: cars.

I feel like music, skating, cars, tattoos… it’s all very similar fashion ethos. It’s not high street or the Met Gala but there is inherently something cool about it, as to be invested in these hobbies requires risk, style and hard work.

Anyway enough musing. Should I bring back the Lovebats tee???? by @duckson.garage
6
5 months ago
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There’s a really cool thread in all this if you’re willing to read…

This week I just needed a win. I got two.

The sincere words ā€œjust keep goingā€ from my wife made me keep putting in the hard work, and hard work beats luck every day of the week.

A reel I posted got the most views/engagement I’ve ever done.

Then, I got a message that the ex-global head of creative at @movember was wearing a Duckson shirt at an advertising industry event, from Cam who produced, filmed and edited our Duckson brand film.

They’re small things, but I needed them this week.

The cool thread? 

The reel that performed better than anything else was an encouragement to keep going, in a car context. The message was ā€œone more boltā€ - I.e take restoration one small step at a time.

A tonne of comments reflected men’s mental health - talking about being overwhelmed, needing clarity, and finding the advice really helpful.

That thread between my wife’s comments to ā€˜keep going’, the reel & its response, and Movember (who focus on men’s health) was a really powerful connection.

šŸ™šŸ» by @duckson.garage
16
5 months ago
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Very keen to take on advice from wherever I get it, and featuring car community peeps who are doing cool things is a GREAT shout (thanks @elijahdelporte)

If you resonate with any/all of the below:
- drive/own a rad classic car
- are a creative, architect, musician, illustrator etc 
- have a car story to tell

Get in touch! šŸ¤

#classiccars #creatives #carcommunity by @duckson.garage
12
5 months ago
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Following up on my reel about this, here are some statics to very quickly walk through the process:

- the brief was quick and dirty, make us an ice cream truck brand that can do skids
- Mr Skiddy turned to Mr Rippy turned to Mr Zippy 
- I wanted a melty, soft serve, lo-fi feel to the type
- look & feel got locked in, and we rolled out assets

Feel free to critique but honestly given the time crunch and amount of capacity to pull it together I was happy it got green lit and played on YouTube (and also a little thing callled national broadcast television)

#design #graphicdesign 

Key Credits:
Client: @supercheap_auto 
Project Manager: @reece.moger 
Talent: @carlcoxofficial @theskidfactory 
Wrap: Installed by @battle_wraps taken in Lakeside International Raceway by @duckson.garage
9
5 months ago
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no ragrets

#classiccar #restoration #rx7  #tesla by @duckson.garage
3
6 months ago
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