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سارا العارف

@saralarif

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exploring culture, design & how meaning takes form
🪩💥🌟🍒🪐 | @watn.studies
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Blessings from a Sea Oasis; Gabes 🩷 Tacapae, @tacapaeharvest, is the expression of @elseed's love for his homeland, his art, and his community. It is a limited-edition art collectible filled with organic extra virgin olive oil from his domain in Gabes, Southern Tunisia. during our design process at @twothirds.me we derived much of our inspiration from Gabes’ abundant land and culture. we brought together the artist and the olive tree to produce a premium brand identity of Tunisian olive oil and byproducts in collectible packaging for art lovers and culinary experts that tells the story of our origin. the Tacapae bottle is more than just a "container"; it's an ever-evolving canvas that transforms with each passing harvest, turning every variant into a unique, limited edition collector’s piece, bringing pleasure that extends far beyond the simple act of consuming its contents. It was an absolute honor to personally work on the brand identity of @tacapaeharvest alongside the incredible team: @deveenasood, @rabeeyaaj, @rayanalghaziri, @lujainabulfaraj and @dinaabulfaraj. 💥 by @saralarif
i guess this explains a lot / this is what i grew up in. by @saralarif
مُتَّسع ومُتعٌ، توكل على الله 🩷 for DESIGN DISPATCH 2.0 | NEONEON by @what.themobius x @manaratalsaadiyat | 27/12/24-20/04/25. swipe for more details ↔️ by @saralarif
by @saralarif
👁️ by @saralarif
🌴 by @saralarif
my first time trying sadu weaving. i left with so much respect for the women behind it. it's incredible how thread became shelter, identity & heritage. workshop by: @sedana.ae by @saralarif
over the years, my work gradually shifted from design execution into strategy, positioning & cultural direction. 🌐 this is a clearer reflection of the kind of work i do today, and the kind of conversations i'm most interested in having. 💌 open for selected consultations & collaborations ✨ by @saralarif
by @saralarif
most brands don’t struggle because they lack design. they struggle because the thinking underneath the design is unclear. STRATEGIC DIRECTION. POSITIONING. CULTURAL & MARKET ALIGNMENT. 🤹🏻‍♀️ these are usually the real issue long before visuals enter the process. design amplifies clarity for sure but it does not replace it. by @saralarif
🍒 by @saralarif
midday dress-up 🪩🧚🏼‍♀️✨ by @saralarif

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