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Shannon | UGC Creator(@shannonycreative)'s profile avatar HD Profile

Shannon | UGC Creator

@shannonycreative

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UGC • consumer psychology • storytelling
Creating ads built around why people buy
🌊 Pensacola, FL
[email protected]
Portfolio • Behind the Ad ↓
POSTS STORIES REELS
This weekend was exhausting but I have found batch filming super beneficial as a SAHM! Do you batch film or just film where you can? Follow for all things UGC! ✨ #ugc #ugccreator #ugcexample #ugcjourney #ugccommunityُ by @shannonycreative
5 hooks. One product. 5 completely different marketing backed reasons they work! Because a hook shouldn’t just sound catchy. It should have a job. But before we get into it, will you send this to @graco?! It is my DREAM brand! 😍 1. Problem / Solution Makes someone recognize a frustration they already have, then positions the product as an easier alternative. 2. Curiosity / Objection Says the skeptical thought your buyer may already be thinking, then makes them want to know what changed your mind. 3. Relatability Uses a specific shared experience that makes the right person immediately think, “Yep. That’s me.” 4. Convenience Shows how the product can make one repeated part of their real life easier. 5. Hindsight / Testimonial Uses personal experience to show enough value that you’d make a different buying decision knowing what you know now. That’s the difference between collecting hooks and understanding why a hook might actually work. I’ve been building out a system for myself that starts way before the hook, and these 5 came straight from it 👀 More on that soon 🤭 Save this for the next time you’re staring at a product thinking, “Okay... but what’s my hook?” Follow for more 5 Hooks in 50 Seconds 🫶🏻 #dreambrand #ugc #hooks #ugccreator #ugcexample by @shannonycreative
Get to know me 🤍 If you’re new here, Hi! Welcome! If you’ve been here a while, thanks for sticking around! UGC creator, former Sped teacher, wife, mom to a 5 year old boy and 20 month old girl, dance and fitness instructor, children’s book author, and extremely type B 🙃 Do we have anything in common? Drop it below and let’s connect! ✨ #UGCCreator #sahm #teacher #fitnessinstructor #UGCCommunity by @shannonycreative
Not sure if filming with kids or dogs is harder 😅 #dogugc #ugc #ugcbloopers #ugccreator #dogniche by @shannonycreative
Is chasing inbounds actually worth it? 👀 There’s no better feeling than opening your inbox to a brand deal you didn’t have to pitch for. But between posting consistently, building your personal brand, and trying to stay visible… I’m starting to wonder if the effort is worth the payoff. Don’t get me wrong, I’ve landed some incredible inbound opportunities, and every good one makes me feel like all the work is paying off. But the verdict is still out on whether chasing them is the best use of my time. UGC creators, I want to know: are you actively working toward more inbounds, or are you focusing your energy elsewhere? #ugc #inbounds #ugccreator #ugccommunity #ditl by @shannonycreative
UGC Christmas Example 🥰🎄📖 Now for the hottest topic these days… Are you a decorate before or after thanksgiving person? #ugcexample #decorateforchristmas #ugc #ugccreator #ugcmom by @shannonycreative
Step into my home office ✨🦋 #homeoffice #workfromhomemom #officereveal #workingmom #officedesign by @shannonycreative
Sometimes we’re so focused on how far we still have to go that we forget how far we’ve already come. 🥹🤍 Your past self would be so proud of you today. Give yourself grace 🫶🏻 Send this to someone who is doing a great job! #PersonalGrowth #TrustTheProcess #MotherhoodJourney #GrowthJourney #BeProudOfYourself by @shannonycreative
Same product. Five different hooks. Five different reasons someone might care! Because the best hooks don’t just grab attention. They speak to a specific consumer, their needs, and what actually motivates them to buy. The product stays the same, but the angle changes depending on who you’re trying to reach! What product should I do next? Drop your suggestions in the comments👇 And brands, are you actively looking for UGC creators who understand buyer psychology and know how to create content around what motivates your customers to buy? Let’s work together! 💌 shannonyugc@gmail.com #UGCCreator #UGCTips #ContentStrategy #BuyerPsychology #UGCCommunity by @shannonycreative
Unpopular opinion: I have absolutely no desire to become an influencer 😅 Super curious to know if I’m the only one 🫣 #ugccreator #ugccommunity #workfromhomemom #influencermom #ugcmom by @shannonycreative
UGC Example in the Tech Niche for an AI planning app. Anyone else love how easy these videos can be but hate negotiating with tech companies? 😅 Filmed this in SC when we had to evacuate for a hurricane! Thankful for UGC and the opportunities it brings our family at home and on the road! #UGCExample #UGCCreator #UGCCommunity #techniche #UGCMom by @shannonycreative
You gave me a product. I promised you an ad in 24 hours… so here we are 😅 Did I plan on getting more shots outside? yes. Has it been pouring rain all day? Also yes. That’s what I get for promising and ad in 24 hours 😆 But this was such a fun way to put everything I teach inside **Behind the Ad** in to practice! The product gets you started, but the strategy is what gives you the ad and drives sales! Send this to a creator who’s ready to think beyond content and more like a strategist! #ugc #ugccreator #ugcexample #marketing #ad by @shannonycreative

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