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shishl_parfums

@shishl_parfums

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Perfumes for go-gettersšŸŒŸ
Iā€™m Perfumer @shishl
Follow my journey of developing Niche Perfume brand startup from zero! šŸ˜‰
šŸ“Nice (France)
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Short answer: Iā€™m snob atypique, so I care about things people usually donā€™t find so important, observe and build my own research of the world. Sometimes to see deeper you need to be able change the angles a lot. Hope they didnā€™t fck up with formula and did exactly original fragrance. by @shishl_parfums
Exactly 6 years ago I packed my life in 2 pieces of luggage and in the middle of Covid madness I moved to France from Russia.. by @shishl_parfums
Just like that by @shishl_parfums
prepayment for production start is doneāœ… No way back! After sleepless nights and mind boiling for a week, I decided to continue. Iā€™ve got very mixed emotions right now. Iā€™m super excited, happy and even proud in some ways but at the same time Iā€™m very much afraid. Terrified with all the risks I take and work I have to do now to succeed. with no excuse And hereā€™s why šŸ‘‰šŸ» by @shishl_parfums
Girls just wanna have funds. Future of the project is under big ā€œ?ā€ nowā€¦ by @shishl_parfums
Pls donā€™t propose me to hire smm. first I have no budgets on it so far, but even if I had, this video is not about that, I want to understand if Iā€™m able to talk to people here myself without the mask of memes and sophisticated video editing and not delegating it so someone.. by @shishl_parfums
Visuals Building a brand is surprisingly very similar to being a mom of a baby/ toddler. Sometimes youā€™re full of great love and happiness that you did it, and sometimes you want to cry because you just canā€™t handle it anymore. But then you remember that youā€™re (Russian) Mom/ entrepreneur and your only option is to can šŸ˜‚ What is also the same- you can forget about comfort zone as an idea. Both baby and business will constantly push you out of it. If they donā€™t- it means they most probably have some developing problem.. So the only thing you can do not to get totally depressed or/and crazy is to stop fighting with the wind and accept that you have to follow the challenges your baby/business is bringing to you and learn new things. Even when you didnā€™t plan to. Some of you know that I have big problems with all Visual things: for most people harmony and some color match, sizes, forms etc are obvious or they can at least explain if they find something wrong. For me all visual questions are always a huge difficulty. I know if I like or not but I donā€™t know how to explain or fix it. Creating something visual on my own sounds like a torture. And here I come first with the design of packaging and the etiquette, bottle cap, spray etc. I still feel sooo dumb, and super thankful for my designer @sabinekley and manager at the factory that they are so patient about my endless questions, weird explanations and updatesšŸ™ŒšŸ» weā€™ll see soon I hope the fruits of that šŸ˜‰ And voila, now my baby shows enormous excitement about painting šŸ«£ he asks to paint every dayā€¦I love to see art, I admire it, but all my life I avoided doing painting myself by all means, but now Iā€™ve got no excuseā€¦so weā€™re taking inspiration in Kandinsky and mostly Rothko šŸ˜…put fingers in paint and just having fun on the way. Nothing is perfect but we feel like winners, I guess itā€™s all that matters in the endšŸŒŸ by @shishl_parfums
Iā€™ve got little occasion to celebrate šŸŒŸYes itā€™s important, otherwise what are all these affords for? Cap is 90% ready. Looks so simple, isnā€™t it? Iā€™m happy about this impression, But behind this cap are many hours of work. Itā€™s not the first time Iā€™m trying to launch my brand. And this time I really try to fix all the previous mistakes and exceed my own( already very high) standards. And Iā€™m that Š“ушŠ½ŠøŠ»Š° (great Russian untranslatable word, letā€™s explain as very picky) First to say- I have very limited budget and it cuts off 80% of options. But when did this stop me from living my best life šŸ˜‚šŸ˜‚šŸ˜‚ I didnā€™t consider plastic caps, they could be nice only if you can spend enormous budget on developing some artistic form, otherwise-look cheap and break fast. Pass I really like when the caps are metallic and shiny( gypsy genes talking?) But also I donā€™t like to see my fingerprints on them. Tried to show it on the video. So pass Golden but matte looks like plastic- very seldom stylish. Pass So i searched for the effect which will keep golden colour but stay neat whatever happens- and I found. Then it was a mess to find a producer ready to do this in relatively little scale and not for cosmic prices ( I still have an extremely expensive cost of production, but it was inevitable with little scale of production) Then the print of the logo is complicated as my logo has very thin details( so as my mindset) Thenā€¦ (bored already?) this magic effect was realized not good enough from the first tests, and theeeeen the weight of the cap will be adjusted. Is it perfect? I donā€™t know yet, as the worst crash test- is womanā€™s bag. But no ever cap survived my bags, so Iā€™m relatively calm about that)))) Iā€™m not a perfectionist (I was long time ago but successful cured this šŸ˜…) but I believe that the true luxury in products now are not the money we invest in them but this type of attention to product in details the creator puts in it. So I do as much as I can šŸŒŸ Iā€™m not so present in social networks because Iā€™m not good in concentration on something and creating content at same time. So forgive me my absence, Iā€™m by @shishl_parfums
I have a confession: content creation is absolutely not interesting for me. I donā€™t care about likes etc. Unfortunately all these photo video things i feel exhausted to spend time on, so i just donā€™t došŸ¤Ŗ really I donā€™t get this social media rush. I have no problem to be offline, even more to say I prefer it.. But It was Crazy May for Shishl Parfums (and me šŸ¤Ŗ) so I feel I owe you some updates and letā€™s do it here! letā€™s go šŸ‘‰šŸ» by @shishl_parfums
Iā€™m so excited! Just received first testers of Gin Tropic!!! Lots of stability and safety tests are in progress but so far itā€™s already amazing! šŸ¤© PS I donā€™t know why sometimes I use French words speaking English with Russian accent, I know itā€™s ridiculous but letā€™s donā€™t judge and consider this as my trilingual charm šŸ¤Ŗ by @shishl_parfums
Time passes, suffering fades, but the work lives on Saw this once while walking in Grasse early morning (over)thinking and as usual full of doubts concerning my Project. Letā€™s consider this as a good sign from the Universe šŸ˜‚ Jokes aside I guess itā€™s one of the main insights of 2025 which automatically becomes a motto for 2026. Practice the Art of big goals and little steps towards them. Let this year be really happy and amazing for all of us!šŸ’«šŸ’«šŸ’« by @shishl_parfums
Guess whoā€™s backā€ØBack againā€ØShishlā€™s backā€ØTell a friend Now this looks like a job for meā€ØSo everybody just follow meā€Øā€˜Cause we need a little controversyā€Øā€˜Cause it feels so empty without me If you read these words singing in your head youā€™ve passed the test on Ā«Ā ageĀ Ā»šŸ¤£ This time exhibition felt really like a come back to social world and working life for me. Even I love my child to the moon and back I miss so much my perfume life. I still have no idea how, but Iā€™ll do my best to find this holy grail of work-family balance! Thanks to everyone I met this time, for your feedback and that despite of more than a year of my almost total absence everywhere you didnā€™t forget me and especially my perfumes! You inspire me so much, happy to be part of the perfume world. This is so precious ā¤ļø by @shishl_parfums

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