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The Brand Identity

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@fcklck.studio⁠ named @shwungdrinks⁠’s alcohol-free wines the way they sound aloud, so Spumante becomes [spuh-man-tay], spelt like a dictionary entry.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @fcklck.studio⁠ Brand: @shwungdrinks⁠ Typography: Feijoa and Founders Grotesk by @klim_type_foundry by @thebrandidentity
14
24 days ago
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@fcklck.studio⁠ gave alcohol-free wine brand @shwungdrinks⁠ an identity where the product names are spelt the way they sound aloud.⁠ ⁠ The phonetic blocks stack vertically, setting the proportions and rhythm of every label, so language ends up shaping the form of the system. It’s familiar enough to read as wine, yet altered enough to prove it isn’t.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @fcklck.studio⁠ Brand: @shwungdrinks⁠ Typography: Feijoa and Founders Grotesk by @klim_type_foundry by @thebrandidentity
11
a month ago
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@shwungdrinks by @fcklck.studio - #branding #brandidentity #designblog #visualjournal by @thebrandidentity
2
a month ago
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@fcklck.studio has given alcohol-free wine brand @shwungdrinks an identity where the product names are spelt the way they sound aloud.⁠ ⁠ Each name is written inside square brackets, the way a dictionary shows pronunciation, making it familiar enough to register as wine and altered enough to make clear it isn’t. The idea came to Founder & Creative Director James Krüger while doomscrolling past a carousel of food misspellings.⁠ ⁠ Names break into blocks that stack vertically, setting the proportions, spacing and rhythm of each label. A warm grey, black and white palette keeps things restrained, with fluorescent yellow as the one disruptive note.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @fcklck.studio⁠ Brand: @shwungdrinks⁠ Typography: Feijoa and Founders Grotesk by @klim_type_foundry by @thebrandidentity
62
a month ago
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by @thebrandidentity
1
2 months ago
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Get out. Get SHWUNG. Get clever pleasure. Now pouring on terraces across Europe. by @thebrandidentity
3
2 months ago
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6PM Sun out. SHWUNG cold in the fridge. Grab a bottle, head to the park, and let the evening stretch its legs. Zero alcohol. Maximum golden hour. by @thebrandidentity
1
2 months ago
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Don't forget to wear sunscreen. Clever pleasure baby. by @thebrandidentity
2
2 months ago
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First time entering @creative.belgium. Six shortlists. 🖕🤞👶 4x Design and 2x Industry Craft shortlists across two projects we’re genuinely proud of. Thank you to every jury member who took the time to look at the work seriously. None of this without the trust of @shwungdrinks and @tien.vintage, and everyone who helped make it real. 🖤☘️ taken in Antwerp, Belgium by @thebrandidentity
16
2 months ago
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"Say when" by @thebrandidentity
2
2 months ago
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Chardonnay. Yuzu. Saffron. For full platters, long chatter, and glances that flatter. Clever Pleasure. by @thebrandidentity
1
2 months ago
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Woody & spiced, with a crisp edge. Pairs effortlessly with light fish and Asian cuisine. 0.0% alcohol. Full flavour. by @thebrandidentity
1
2 months ago
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