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Highlights from our 🍓🥐☕️ with two incredible founders GIADA & ALISA

@giadadelaurentiis Founder @thegiadzy
@alisa.vitti Founder @floliving

@sidelines.vc cohosted with @alikwyatt7 @lizheller @susanaveryford - champions for women founders since the day we met!

Thank you to all our friends in the community who walk the walk of backing female founders! The list is rightfully getting longer!! @chrmncheng @nehatkumar @laurelmintz @shivani.honwad @samipollak @jackiefast .. Thank you for being on this mission of MORE WOMEN INTO CAP TABLES 📈 by @dulariamin

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Plant-based isn’t new—but plant-based that’s deeply flavorful, chef-driven, and craveable is the new standard. Today’s consumers aren’t just looking for healthy or allergen-friendly options; they want food that satisfies. The latest wave of CPG brands is meeting the moment by blending culinary expertise with clean labels, creating plant-based products that just happen to be vegan, gluten-free, or nutrient-dense. No more trade-offs—just good food. by @dulariamin

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At Sidelines, we see hundreds of early-stage companies come across our desks—each one offering a unique glimpse into the future of business, culture, and impact.

Introducing On Our Radar—our new series spotlighting the trends, tools, and teams shaping what’s next. It’s a pulse check on the edges of innovation and what they signal about the future.

First up, Innovation in Non Alcoholic! by @dulariamin

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When we say we invest in culture-shifting companies, @drinkdesoi is exactly what we mean.

De Soi is a line of non-alcoholic apéritifs crafted with natural adaptogens to help you unwind without the buzz. It’s about feeling good and being present—no compromises.

Co-founded by cultural force Katy Perry and award-winning master distiller Morgan McLachlan, De Soi brings ritual, sophistication, and intentionality to a category that’s long overdue for reinvention.

In a world where drinking less is becoming more of the norm, De Soi offers a stylish and functional alternative—whether you’re sober-curious, prioritizing wellness, or just want something beautiful in your glass.

At Sidelines, we back companies that blend joy, health, and personal choice—and De Soi is making that vision a (very chic) reality. by @dulariamin

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Our PortCo @repurpose is disrupting the single use plastic industry.

Over 40 billion plastic utensils are thrown away in the U.S. every year. That’s not just wasteful—it’s unsustainable.

Founded by sustainability leader Lauren Gropper, Repurpose creates affordable, plant-based alternatives to single-use plastic without compromising on design, durability, or convenience.

Their line of compostable cups, plates, cutlery, and trash bags proves that sustainability doesn’t have to feel like a sacrifice—it can be smart, stylish, and scalable.

At Sidelines, we back founders who are building businesses that align with the world we want to live in. One where innovation meets environmental impact, and doing good is baked into the bottom line.

Because sustainability isn’t just a choice. It’s the future of consumer goods. by @dulariamin

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🚀 GAME-CHANGER ALERT: Transformative day at @InnerFifth

Masterclass from the co-founder of @bitcoin_ira to $100M++ business on KPIs across Sales & Marketing, Ops, and Finance. And an intro to #CultureIndex! A powerful tool that helps better assess hiring and team-building!

And another one from @marinajrandolph at @female_founded on everything paid media across Meta. She’s like growth accelator for pure-play DTC brands.

@sidelines.vc we support founders who are reimagining their industries, and take them from Seed+ to Exit. Let's connect if you're ready to take your business to the next level. by @dulariamin

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Spotlight on our portfolio company @spicewell!

We all know that what we eat matters—but so does how we season it.

Spicewell is turning everyday spices into functional wellness tools by blending ancient Ayurvedic wisdom with modern nutrition science. Their line of flavorful, vitamin-infused seasonings helps support better health—without changing your routine or sacrificing taste.

Founded by wellness advocate and media veteran Raina Kumra, Spicewell is on a mission to make health more accessible, inclusive, and rooted in culture.

At Sidelines, we invest in companies that prove the path to wellness doesn’t have to be extreme—it can start at your dinner table. Spicewell reminds us that small, consistent choices can spark powerful change.

Because nourishing your body should feel natural, joyful, and delicious. by @dulariamin

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Isabelle is an absolute force on our Investment Advisory Committee with over 25 years of international & executive experience. She walks the walk and we are so lucky to have her shape our investments. Swipe to learn more! by @dulariamin

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“Most Inspiring Women in Business" dinner hosted by @forwardfemale was truly special.

Hosted by @priss_presley for women, in a venue run by a woman with a female photog, women-owned food and wine, and women-owned goodies in the swag bag, including this incredible book on "Women & Money" by my talented friend @alisonkosik 💸

We love men! But magical to see what women manifest with their creativity and resourcefulness! We’re lucky to be in this tribe. 💫 # womenowned #ɢɪʀʟᴘᴏᴡᴇʀ @___grotto___ taken in DTLA by @dulariamin

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To Marica, the Sidelines IAC is “a unique platform that brings together driven founders and genuine investors. I get to help guide founders while offering great opportunities for investors.” by @dulariamin

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