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sipblnd

@sipblnd

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Daily wellness ritual for life in motion
Hydration, Energy & Focus in one sachet.
Electrolytes + Creatine + Rhodiola + L-Theanine
POSTS STORIES REELS
Our why. by @sipblnd
Where it fits in. by @sipblnd
Made for the ones who live in motion. by @sipblnd
BLND IS OFFICIALLY LIVE FOR PRE-ORDER After a year and a half of bringing this vision to life, Blnd is finally here. Born on board. Built for life in motion. Blnd was created from one simple idea: wellness shouldn’t be something you have to slow down for. It should move with you. Because life doesn’t always happen in a perfect routine. It’s early flights, long shifts, changing time zones, new destinations and everything in between. Our first campaign, The Handoff, captures exactly that. The way we move from one place to the next, one moment to another, one chapter into the next. Because wherever life takes you, Blnd is designed to come with you. One daily sachet. Four purposeful components. One simple ritual. Electrolytes for hydration. Creatine to support energy production. Rhodiola to support the body’s response to stress and fatigue. L-theanine for calm and focus. Caffeine-free, intentionally formulated and made to travel with you. From the airport lounge to on deck. From early mornings onboard to long days on the move. From one side of the world to the other. Blnd goes where you go. What started as an idea between two people working full-time onboard superyachts has become something so much bigger than we imagined. Eighteen months of research, testing, setbacks, late nights and a whole lot of belief have brought us to this moment. And now, we finally get to share it with you. You don’t slow down to find balance. You carry it with you. Our first release is officially available for pre-order, with orders expected to ship in mid to late November as we await our final packaging. To everyone who has been part of this journey, thank you. This is only the beginning. Born on board. Built for life in motion. A revive in every sip. SHOP NOW — SIPBLND.COM 🤍 by @sipblnd
Tomorrow, Blnd officially launches. And it isn’t quite going to plan… After a year and a half of building Blnd in public, sharing the milestones, setbacks and everything in between with you, we can’t quite believe we’re finally here. The formula is ready. The product is made. And we’re beyond excited for you to finally experience what we’ve been working on. But as with any start-up, things don’t always go exactly to plan. Here’s where things have taken a little turn. Our final retail boxes have been caught up in an unexpected shipping delay. While Blnd itself is ready to go, we’re still waiting on the boxes that bring the finished product together. Without them, we can’t package and dispatch your orders the way we intended. It’s frustrating to be this close to the finish line and have something outside of our control shift the timeline, but we’ve put too much into every detail to rush the final step. So rather than postponing our launch, we’re officially opening Blnd for pre-order tomorrow, October 29, 9:00am (US Eastern Time). You’ll be able to secure your Blnd, with orders expected to ship in late November if not before. For now, we’re shipping US-wide only, with plans to bring Blnd further afield in the future. And for those joining us at FLIBS this week, you’ll be among the very first to experience Blnd in person. We’ll have both flavours ready for you to taste and we genuinely can’t wait to hear what you think. It might not be exactly how we pictured launch day, but if there’s one thing building a business has taught us, it’s that not everything goes to plan. And that’s all part of the journey. To everyone who has followed along, supported us and believed in Blnd before it even existed, thank you. You’ve been part of this from the beginning, and this moment means more than you know. Tomorrow, it all begins. First in, first served. Link in bio. 🤍 #launchday #startup #launch by @sipblnd
Episode 8: Community We were never just building a product. We were building a place to belong. From the start, we knew Blnd had to be more than a sachet. We wanted it to be a lifestyle, a ritual you carry with you, wherever you land. And if it was going to live in that world, it needed a home for the people who live that way too. So the Blnd Hub was born. A place for seasoned travellers and yacht crew to gather around the things that actually fill their days, health, fitness, travel, yachting, wellness. Travel guides. Workout programs. Yachting articles. The real stuff, from people who actually live it. These were the early days of our founding crew. The community was small, but it was growing, and the feedback coming back told us we were onto something real. People didn’t just want the product. They wanted in. Because that was always the point. We didn’t want to talk at people. We wanted to build something with them, where everyone shares what they know, and everyone gets more out of it than they put in. This is just the beginning. And there’s still room for you. by @sipblnd
A little sneak peak behind the scenes of our very first campaign shoot as we bring Blnd to life🎥 #yachting #startup #brand by @sipblnd
DREAM TEAM @sipblnd See you in a week at @flibsofficial 🔥 @wearepoolparty @takijohnmarkakis @kobie.haynes @hgoeshard_ by @sipblnd
Episode 7: Creative Direction We could see it all. We just couldn’t show anyone. We knew exactly what BLND was. The person who’d reach for it, the places it belonged, the lifestyle around it, the community we wanted to build. It was vivid, complete, real to us. The problem? It was all trapped in our heads. We had the vision, but no way to put it in front of anyone. So we went looking for someone who could. Someone to take everything in our heads and turn it into something you could actually see and touch. A real brand, not just an idea two crew kept talking about. We took our time. And it paid off, we found someone who got it immediately. She took our scattered vision and built it into a brand. The logo. The packaging. The whole feel of it. And when we saw it for the first time? Honestly, a pinch-us moment. There it was. BLND, real, on a page, looking exactly how we’d always pictured it but could never quite explain. After the cabin experiments, the failed flavours, the late nights, seeing it as an actual brand hit different. That was the moment it stopped being our idea and started being something other people could belong to. So we did the next thing: we started building a community around it. by @sipblnd
Episode 6: Sampling, Part Two (continued) Batch one taught us what we didn’t want. So we pivoted. Watermelon mint was gone. In its place, we wanted something different, a flavour you could actually use in a warm drink. Something you could stir into a coffee or a tea, not just cold water. We landed on coconut crema, to sit alongside the sea salt citrus. Sweet and salty. Two opposites, again. Then batch two landed. Better. Not good, but better. Sea salt citrus was maybe 80% there, close enough to taste the potential, far enough to know it wasn’t done. And coconut crema? Let’s just say it reminded us a little too much of an instant vanilla latte from a Nescafé sachet. Not exactly the premium ritual we had in mind. So, back to the drawing board. Again. This is the part nobody shows you. The unglamorous middle. Batch after batch, tweak after tweak, chasing a flavour that’s almost right until it finally is. We weren’t there yet. But we were getting closer. by @sipblnd
After living in Amsterdam for 6 months, you could say we know a thing or two and these are our must do’s. #amsterdam by @sipblnd
I know what we’re doing this weekend… resetting ☕️ by @sipblnd

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