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Paul "Paul Skratch" Belen

@paulskratch

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Skratcher Mag 03! Featuring: 545 recap interview (Skratcher Podcast) Skratcher Archive (NEW) July Edition Sound On (NEW) Story of Ahhh & Fresh Continuing to celebrate the past, document the present and inspire the future of turntablism. by @paulskratch
10
23 days ago
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When visions align, culture moves forward. Thud Rumble × Skratcher. A collaboration built on innovation, community, and a shared commitment to the art of turntablism. Two brands. One culture. One purpose. Coming July 2026. Release date to be announced. #ThudRumble #Skratcher #Turntablism #DJCulture taken in San Francisco, California by @paulskratch
23
a month ago
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Skratcher Mag Issue 02 is here! This month we explore the stories, gear, and moments that continue to shape turntablist culture. Inside this issue: a look back at Turntable TV and its impact before the internet era, outdoor scratch essentials for summer sessions, the legacy of the Rane TTM-56, and features with D-Styles, The Kid RC3, DJ Beltron, and the Skratcher Bay Area chapter. A deeper look into the culture from the people living it. #Skratcher by @paulskratch
26
2 months ago
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This one isn’t about introducing something new—it’s about recognizing what’s already been built. SK26-D1 marks a moment where identity meets purpose. A release shaped by years of sessions, community, and the evolution of a culture that continues to move forward. For those who’ve been part of it—and those stepping into it now—this drop is a piece of that timeline. Available now at Skratcherbrand.com Order deadline: May 17 by @paulskratch
0
3 months ago
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Our flag. Shop now SkratcherBrand.com by @paulskratch
4
3 months ago
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Skratcher Mag is officially here! This is our new space to document the scratch world through stories, visuals, perspective, and culture. What started as an idea is now the first issue in motion—built in digital form for today, with the possibility of print somewhere down the line. A new format for the culture. Welcome to Skratcher Mag. #Skratcher by @paulskratch
30
3 months ago
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Something new for the scratch world drops tomorrow. Skratcher Mag is our way of putting the culture into a new format—stories, visuals, ideas, and the things that deserve more than just a quick post. For now, it lives in digital form, but this could be the start of something that one day makes its way into print. A new page for the culture starts tomorrow. Stay tuned. #Skratcher by @paulskratch
5
3 months ago
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A look back at the visual and strategic development behind Triad Breaks. The first release used three warheads carrying the logos of Raiden Fader, Battle Ave, and Skratcher as a direct expression of the collaboration. After the strong demand of that first run, we were asked to create a second edition. For that release, I shifted the cover direction into a fighter plane formation concept to create a more cinematic and expanded visual identity. Beyond the artwork, Skratcher also played a role in the marketing and sales rollout, using our platform, resources, and large following to help amplify the release and push it into the culture it was created for. At its core, Triad Breaks was more than a product release. It was an example of how design, brand collaboration, and community reach can work together to give a niche release stronger identity and impact. by @paulskratch
2
4 months ago
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From concept to convention floor. Not just making content, but building presence. This Innofader case study highlights how Skratcher approaches a project through live experience, storytelling platforms, sharp execution, and curated visuals. Building campaigns that connect with people in real life and online, and leave a lasting impact. Content. Design. Culture. by @paulskratch
11
4 months ago
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