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Socium Consultancy

@sociumcomms

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For career and professional updates, we are on LinkedIn at: https://www.linkedin.com/company/socium/

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Most interviewers ask questions. But are they asking the right ones?

Socium recently ran a workshop on interview best practices for hiring managers across multiple Business Units. Led by our HR partner, Jacqueline Gwee, Director of @aadvantageconsulting.sg, the session explored job-relevant questioning, what to avoid asking, and behaviour-based techniques to better understand how candidates think and respond.

Participants then put these techniques into practice through live role-plays, taking turns on both sides of the interview table.

A big thank you to Jacqueline for facilitating the session, and to all the participants for their energy and engagement! 🙌

Looking to build practical skills that make a difference at work? At Socium Academy, our programmes are designed to turn knowledge into practice, equipping teams with practical skills they can apply with confidence in their day-to-day work.

Find out more about Socium Academy through the link in our bio. 🔗
#Socium #SociumAcademy #HR #TalentAcquisition #CorporateCommunications by @sociumcomms

Branding and campaigns are not the same thing, and @enterprisesg’s new EDGE Grant does not fund them the same way.

📢 Launched on 30 September, the EDGE Grant offers eligible small and medium-sized enterprises (SMEs) up to 70% support for overseas growth, subject to assessment and a shared annual cap of S$100,000.

💭 In our latest #SociumThoughts article, we explain how branding strategy differs from overseas marketing and public relations, and what SMEs should prepare before applying.

🔗 Click on the link in our bio to read the full article!

🌏 Planning a campaign for customers abroad? Speak with Socium about market-adapted content, social media publicity, press materials and media outreach that may be eligible for EDGE support.

#Socium #PublicRelations #EDGEGrant #EnterpriseSingapore #SMESingapore by @sociumcomms

Nothing unlocks 100% of my work efficiency like the threat of working on a Saturday 😶‍🌫️😶‍🌫️ #Socium #fridayvibes #workhumor by @sociumcomms

Would you rather work from home, work from the office, or work from overseas?

One of our Socium team members tried it out for herself, taking “flexible work arrangements” to the extreme by doing it all within the span of 1️⃣ week.

Would you rather choose one option, or have a balance between all three? Let us know in the comments!

#Socium #WFH #FWA #DayInMyLife by @sociumcomms

Singapore ministers just got a pay raise – PM Lawrence Wong's package alone is set to rise from S$2.2M to S$3.6M. The number made global headlines, but also pertinent is the PR challenge behind it: how do you explain a pay rise that most Singaporeans will find hard to relate to?

The government's approach leans on an independent review, reframes the conversation from "pay" to "leadership," and includes PM Wong’s personally pledging his salary increase to charity, while communicating directly via LinkedIn to control the narrative.

Still, a gap remains between how the public sees the raise and how the government frames it.

Swipe through for our #PublicRelations takeaways on communicating value, not just numbers.

Wondering how your organisation could handle sensitive announcements with more finesse? Chat with us to see how we can coach you on framing them, and train your spokesperson to navigate media relations.

#Socium #SociumBeats #PoliticalCommunications #PublicPerception by @sociumcomms

💭🌱 How can we make general audiences more invested in environmental issues? Games might be the answer. 👾🎮

Pokémon Pokopia, which has sold over five million copies since its release, communicates the urgency of the climate crisis through its creative and compelling gameplay, storytelling, and art style.

In Pokopia, players are catapulted into a post-apocalyptic landscape razed and abandoned by climate catastrophe. As we progress through the game, players are forced to reckon with the consequences of extractivism on the environment.

Players are handed a tough, sobering task to rebuild the world by hand, one habitat at a time. But they are not alone. With each new habitat they bring back, they meet new Pokemon friends and restore beauty to the land organically.

Pokopia is a product of the Joyconomy, where joy, comfort and hope ultimately triumph over the doom-and-gloom messaging that dominates climate change communication. To read more about the Joyconomy, check out our recent Socium Reads post.

Want to learn how to communicate your messages in compelling, effective ways? Visit our website via the link in bio to explore our digital strategic communication services.

#Socium #SociumBeats #Pokopia #Pokemon #ClimateAction by @sociumcomms

Want to develop stronger, more skillful teams and drive better engagement for your organisation's target audience? Our suite of Socium Academy courses equip you and your employees with the essential skills to take your organisation further.

Gain actionable strategies and proven best practices you can immediately apply to your own marketing and communications work. Whether it's crisis communication, #branding and presentation, or #UX and website design, Socium's instructors have got you covered.

We would like to thank NTUC and @otcinstitute for the opportunity to conduct workshops on digital strategic communication and storytelling, led by Socium's CEO Dr Kevin Tan. Leveraging AI tools and communication best practices, leaders in various industry unions learnt to strategise and execute external communication under high-pressure simulations.

To learn more about the courses we offer and submit an enquiry, visit our Socium Academy page via the link in bio or drop us a message.

#SociumAcademy #SociumAtWork #CorporateTraining by @sociumcomms

A recent audit on 46 Singapore SMEs showed that while managing to rank on Google, they fall short when it comes to AI search optimisation, scoring below 50% on average on AI readiness.

As consumers increasingly turn to AI for answers, brands need to consider if their websites are able to be detected, understood and quoted by generative AI chatbots. Having a prominent search result is no longer the only way brands are discovered through online searches.

Websites that are not optimised for AI searches risk becoming invisible to a significant pool of potential leads. Brands that adapt their digital presence to how people search today, and in the future, will be the ones that get noticed.

Swipe to learn more – or read the article via the link in bio.

#Socium #SociumReads #GenAI #SingaporeSMEs by @sociumcomms

Right after spending 3 hours on the draft too 😭🙏🏼 #officehumour #workhumour #agencylife by @sociumcomms

Happy Meals for adults. Blind boxes and cute collectibles. In today’s uncertain, AI-dominated world, people crave joy, comfort, and the human touch more than ever. That’s where the joy-economy, or the #Joyconomy, comes in.

The Joyconomy is more than feel-good or fun. It is a booming economy driven by purpose, play, emotional resonance and community.

More and more businesses are cashing in on the Joyconomy. A company’s success, however, should go beyond leveraging the demand for joy. The Joyconomy also teaches us important lessons about #leadership – and what a work culture based on joy can offer.

Swipe to learn more – or read the article via the link in bio.

#Socium #SociumReads #WorkplaceCulture by @sociumcomms