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© Underpass Studio

@studio.underpass

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Raw Creative Direction.
→ Ankara Based.
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Poster & Motion design for @dengcollective Open Air. This project focused on building a cohesive visual identity that captures the raw, unfiltered energy of the event. From the typography to the overall grid, every element was crafted to translate the immersive open-air experience into a bold visual language. #motion_graphic #graphicdesign #typografi aphy by @studio.underpass
[FRAG] [ФРАГ®] VISUAL LOGO DESIGN MIXING CODE & IMAGE SIGNAL ACTIVE / DIGITAL SYSTEM / WEB.WEB.WEB. by @studio.underpass
Poster design for @listentowall @wonkgelato ice cream event. ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics by @studio.underpass
@sauceagency.iq Street culture recast as a factory artifact. This piece transforms hand-drawn stickers, raw typography, and playful icons into an unassembled injection-molded sprue, where every shape is suspended between creativity and production. ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics by @studio.underpass
The visual identity of @sauceagency.iq is built around the idea of fluid creativity. Inspired by the organic movement of liquid, the custom wordmark flows seamlessly from one letter to the next, creating a bold yet approachable personality. Every curve is intentionally crafted to feel dynamic, expressive, and full of energy reflecting the ever-evolving nature of creative thinking. Beyond its aesthetics, the logo is designed as a responsive system. Letter spacing and proportions adapt across different scales, preserving clarity and character from the full wordmark down to the minimal lettermark. The result is a flexible identity that feels alive just like creativity itself. More than a logo, Sauce represents the secret ingredient behind original ideas: a visual language where motion, fluidity, and confidence come together to express the sauce of creativity. Art Direction & Brand Designer: @bbbezooo Motion Graphics: @noor.nabeeel ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics by @studio.underpass
@sauceagency.iq While “Sauce” is commonly associated with food, it also means “source” in internet slang and represents style, confidence, and originality in pop culture. For the brand, Sauce becomes the sauce of creativity—the unique ingredient that fuels bold ideas, fresh perspectives, and distinctive creative expression, shaping a memorable identity beyond its culinary roots. ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics by @studio.underpass
[Real People] [Real Stories ] [Different Perspectives ]. ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics #GraphicDesign by @studio.underpass
Unframed Show | Visual Identity What happens when you break the boundaries of conventional storytelling? The visual identity is anchored by a dynamic, rotated frame a deliberate tilt that symbolizes capturing the raw, unfiltered perspectives existing just outside the traditional lens. To elevate this disruptive aesthetic, we integrated a striking, uneven 10% slice across the brand elements. It’s sharp, intentional, and mirrors the core philosophy of the show: stripping away the corporate border to reveal the authentic narrative within. Collaborated with @passaragency Art Direction & Brand Designer: @bbbezooo Motion Graphics: @noor.nabeeel ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics #graphicdesign by @studio.underpass
@unframed.show is a premium long-form interview show hosted by Ahmed Najm. Each episode features one high-profile guest , artists, musicians, politicians, intellectuals, business leaders, public figures interviewed with depth, confidence, and no agenda other than the truth. ↓↓↓ hello@underpasstudio.com #VisualIdentity #BrandDesign #ArtDirection #MotionGraphics by @studio.underpass
3/3 @dengcollective Every visual element was developed from the icon system and typography to the final brand applications. The result is a bold identity where sound becomes form, creating a visual language that feels as energetic as the music itself. hello@underpasstudio.com by @studio.underpass
2/3 @dengcollective 👩‍🎤🧑‍🎤 A strong identity goes beyond a logo. For DENG, every detail from icons and layouts to social media assets and brand applications was designed as part of one cohesive system. The modular visuals make the identity flexible while maintaining a recognizable character across every touchpoint. Inspired by sound, shaped by architecture, and driven by electronic culture, DENG is a brand identity designed to resonate both visually and emotionally. The visual system is built around contrast. Using an exclusion effect, artists’ portraits merge with gray urban textures and raw architectural elements inspired by Brutalist architecture. The monochromatic palette reinforces the industrial atmosphere while allowing the vibrant energy of electronic music to stand at the forefront. Every graphic element speaks the same language: minimal, experimental, and unapologetically bold. hello@underpasstudio.com by @studio.underpass
[1/3] @dengcollective Inspired by sound, shaped by architecture, and driven by electronic culture, DENG is a brand identity designed to resonate both visually and emotionally. by @studio.underpass

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