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Adolf Dassler and Rudolf Dassler were brothers from a small town in Germany. In 1924, they founded the Dassler Brothers Sports Shoe Factory. Adi designed the shoes. Rudolf handled sales. By 1936, they convinced Jesse Owens to wear their spiked running shoes at the Berlin Olympics. Owens won four gold medals. Sales exploded to over 200,000 pairs. Then the war destroyed everything. Rudolf was drafted to fight. Adi stayed home. Rudolf believed Adi had engineered this to take control of the company. When Rudolf was captured by American soldiers, Adi reportedly made statements suggesting Rudolf was a Nazi. Rudolf was imprisoned for a year. When he returned, he retaliated. He told investigators that Adi had overseen Nazi weapons production at the factory. Adi was investigated but found not guilty. By 1948, the hatred was irreparable. They split the company. Adi kept the original factory and renamed it Adidas. Rudolf set up across the river and called it Puma. The 1954 FIFA World Cup became their first battlefield. Puma backed Hungary, the tournament favorites. Adi backed West Germany. Germany won wearing Adidas boots with revolutionary screw-in studs. Adidas gained international fame. By 1970, both companies formed the Pelé Pact— agreeing not to sponsor Pelé to avoid a bidding war. Puma broke the deal. They paid Pelé $120,000 to tie his Puma King shoes on camera before the quarterfinal kickoff. Millions watched. Brazil won. The shoes went viral. Rudolf died in 1974. Adi in 1978. They never reconciled. Today, Puma is worth $6 billion. Adidas is worth $43 billion. Two brothers built a multi-billion-dollar industry out of hatred. P.S.: Adidas and Puma didn’t build billion-dollar empires by making better shoes — they built them by owning attention through athletes and cultural moments. In 2026, the same strategy works on Instagram, and the barrier to entry is zero. Follow @scalewithbasem — I’ll show you how to build a content brand that captures attention and converts it into income.
Adolf Dassler and Rudolf Dassler were brothers from a small town in Germany. In 1924, they founded the Dassler Brothers Sports Shoe Factory. Adi designed the shoes. Rudolf handled sales. By 1936, they convinced Jesse Owens to wear their spiked running shoes at the Berlin Olympics. Owens won four gold medals. Sales exploded to over 200,000 pairs. Then the war destroyed everything. Rudolf was drafted to fight. Adi stayed home. Rudolf believed Adi had engineered this to take control of the company. When Rudolf was captured by American soldiers, Adi reportedly made statements suggesting Rudolf was a Nazi. Rudolf was imprisoned for a year. When he returned, he retaliated. He told investigators that Adi had overseen Nazi weapons production at the factory. Adi was investigated but found not guilty. By 1948, the hatred was irreparable. They split the company. Adi kept the original factory and renamed it Adidas. Rudolf set up across the river and called it Puma. The 1954 FIFA World Cup became their first battlefield. Puma backed Hungary, the tournament favorites. Adi backed West Germany. Germany won wearing Adidas boots with revolutionary screw-in studs. Adidas gained international fame. By 1970, both companies formed the Pelé Pact— agreeing not to sponsor Pelé to avoid a bidding war. Puma broke the deal. They paid Pelé $120,000 to tie his Puma King shoes on camera before the quarterfinal kickoff. Millions watched. Brazil won. The shoes went viral. Rudolf died in 1974. Adi in 1978. They never reconciled. Today, Puma is worth $6 billion. Adidas is worth $43 billion. Two brothers built a multi-billion-dollar industry out of hatred. P.S.: Adidas and Puma didn’t build billion-dollar empires by making better shoes — they built them by owning attention through athletes and cultural moments. In 2026, the same strategy works on Instagram, and the barrier to entry is zero. Follow @scalewithbasem — I’ll show you how to build a content brand that captures attention and converts it into income.
@adidasoriginals prioritising story telling in their newest campaign 🤌
@adidasoriginals prioritising story telling in their newest campaign 🤌
From Laundry Room to Global Empire 💥 | Adidas Story… Started in the 1920s… One man. One dream. One small room. From handmade shoes… to Olympic gold in 1936… to a global brand in 1949. Success doesn’t start big… it starts with belief. #adidas #adidashistory #successstory #businessstory #motivation #entrepreneur #dreambig #fromscratch #inspiration #hustle #startupstory #viralreels #reelsviral #mindset #successmindset #history #brandstory #nevergiveup #goals #richmindset #viralreelsシ #fyp
From Laundry Room to Global Empire 💥 | Adidas Story… Started in the 1920s… One man. One dream. One small room. From handmade shoes… to Olympic gold in 1936… to a global brand in 1949. Success doesn’t start big… it starts with belief. #adidas #adidashistory #successstory #businessstory #motivation #entrepreneur #dreambig #fromscratch #inspiration #hustle #startupstory #viralreels #reelsviral #mindset #successmindset #history #brandstory #nevergiveup #goals #richmindset #viralreelsシ #fyp
Adidas isn’t just selling shoes it’s selling identity. 👟🔥 From performance to street culture, 3 stripes turned into a global business empire. The real question is — is Adidas winning because of products, branding, or smart collaborations? 🤔 Drop your opinion below 👇 #virtualedits #adidas #brandstrategy #personalbrand #brandidentity
Adidas isn’t just selling shoes it’s selling identity. 👟🔥 From performance to street culture, 3 stripes turned into a global business empire. The real question is — is Adidas winning because of products, branding, or smart collaborations? 🤔 Drop your opinion below 👇 #virtualedits #adidas #brandstrategy #personalbrand #brandidentity
EXTRA! EXTRA! 🗞️ Big night in the city. Caught the headline and made it to the event in my adidas Adistar Control 5’s🐼 #adidaspartner #adidasCA @adidas @adidasoriginals
EXTRA! EXTRA! 🗞️ Big night in the city. Caught the headline and made it to the event in my adidas Adistar Control 5’s🐼 #adidaspartner #adidasCA @adidas @adidasoriginals
adidas president LAUGHED when @jeremyscott first had the idea to make his iconic wing shoes… 🪽 @jeremyscott @jaredmuros @stylespotlightshow @adidasoriginals
adidas president LAUGHED when @jeremyscott first had the idea to make his iconic wing shoes… 🪽 @jeremyscott @jaredmuros @stylespotlightshow @adidasoriginals
La increíble historia de Adolf “Adi” Dassler, el genio detrás de Adidas. Desde fabricar zapatos en una lavandería hasta conquistar el deporte mundial, pasando por una traición familiar que creó a Puma y una rivalidad que cambió la historia del deporte. Una biografía épica de ambición, guerra, traición y victoria.
La increíble historia de Adolf “Adi” Dassler, el genio detrás de Adidas. Desde fabricar zapatos en una lavandería hasta conquistar el deporte mundial, pasando por una traición familiar que creó a Puma y una rivalidad que cambió la historia del deporte. Una biografía épica de ambición, guerra, traición y victoria.
@sp5derworldwide x @adidasoriginals 🌐⁠ adidas Originals & SP5DER join forces to launch a global collaboration with their highly anticipated capsule collection.⁠ ⁠ Editor: Niles Howard | @niles.tv Edit Assistant: Nina Vallado⁠ | @neenuhv Edit Producer: Juna Drougas | @junadrougas⁠ HOP: Gabrielle Page | @gspage EP: Drew Rissman | @asapgosling MD: Marlo Baird | @marlobaird⁠ Director: Bing Cao | @caobingdongmani⁠ Production Company: North Of Now | @northofnowfilms⁠ ⁠ ⁠ #WorkEditorial #SP5DERWorldwide #AdidasOriginals #NilesHoward #TrustInCraft
@sp5derworldwide x @adidasoriginals 🌐⁠ adidas Originals & SP5DER join forces to launch a global collaboration with their highly anticipated capsule collection.⁠ ⁠ Editor: Niles Howard | @niles.tv Edit Assistant: Nina Vallado⁠ | @neenuhv Edit Producer: Juna Drougas | @junadrougas⁠ HOP: Gabrielle Page | @gspage EP: Drew Rissman | @asapgosling MD: Marlo Baird | @marlobaird⁠ Director: Bing Cao | @caobingdongmani⁠ Production Company: North Of Now | @northofnowfilms⁠ ⁠ ⁠ #WorkEditorial #SP5DERWorldwide #AdidasOriginals #NilesHoward #TrustInCraft
How to lace your Active Athlete x Adidas ‘Lone Star Reppin’ Superstars featuring Adrian from Active Athlete Wilcrest. Available for purchase in store at our Cullen, Wilcrest, and Federal store locations - or online. #activeathlete88
How to lace your Active Athlete x Adidas ‘Lone Star Reppin’ Superstars featuring Adrian from Active Athlete Wilcrest. Available for purchase in store at our Cullen, Wilcrest, and Federal store locations - or online. #activeathlete88
This is a game changer. The new Adidas Supernova Rise 3 Adaptive isn’t a modification — it’s a rethink. Built with adaptive athletes from the ground up, designed to remove friction before the first step even happens. Easy step-in. Low-pressure lacing. A ride that prioritizes comfort without compromise. This is the latest in my ongoing commitment to working with neurodivergent and gamut communities, spending time with athletes whose experience continues to reshape how I think about performance, design, and what inclusion actually looks like in practice. Our committment to help create space, access, and representation where it matters is an ongoing responsibility. Because for some athletes, performance doesn’t start at pace — it starts at access. Thanks to @adidas @adidasus @fcb_canada tracy_otto (my hero) @havenfaithshepherd @chrisnikic @adidasrunning @littlemousew and many others. #adidas #SupernovaRise #AdaptiveAthlete #InclusiveDesign #Neurodiversity #Accessibility #SportForAll #PerformanceForAll
This is a game changer. The new Adidas Supernova Rise 3 Adaptive isn’t a modification — it’s a rethink. Built with adaptive athletes from the ground up, designed to remove friction before the first step even happens. Easy step-in. Low-pressure lacing. A ride that prioritizes comfort without compromise. This is the latest in my ongoing commitment to working with neurodivergent and gamut communities, spending time with athletes whose experience continues to reshape how I think about performance, design, and what inclusion actually looks like in practice. Our committment to help create space, access, and representation where it matters is an ongoing responsibility. Because for some athletes, performance doesn’t start at pace — it starts at access. Thanks to @adidas @adidasus @fcb_canada tracy_otto (my hero) @havenfaithshepherd @chrisnikic @adidasrunning @littlemousew and many others. #adidas #SupernovaRise #AdaptiveAthlete #InclusiveDesign #Neurodiversity #Accessibility #SportForAll #PerformanceForAll
Antes de ser un imperio global, Adidas fue apenas un sueño silencioso. El sueño de Adolf Dassler, un joven obsesionado con una sola idea: ayudar a los atletas a rendir mejor. No buscaba fama. Buscaba perfección. Desde un pequeño taller en Alemania, entre carencias, errores y pruebas constantes, nació una visión que atravesó guerras, traiciones familiares, caídas profundas y una resurrección histórica. Nada fue lineal. Nada fue fácil. Porque algunas empresas solo venden productos. Pero otras nacen cuando alguien decide honrar su talento, incluso cuando el contexto lo empuja a rendirse. Y ahí está la clave: el verdadero éxito no aparece cuando imitás caminos ajenos, sino cuando alineás tu don con tu propósito. Cuando hacés aquello para lo que viniste, aun sin aplausos, aun sin garantías. El talento ignorado se apaga. El talento puesto al servicio del propósito… deja huella en generaciones. ✨ Tu vida también tiene un diseño. Solo tenés que animarte a escucharlo.
Antes de ser un imperio global, Adidas fue apenas un sueño silencioso. El sueño de Adolf Dassler, un joven obsesionado con una sola idea: ayudar a los atletas a rendir mejor. No buscaba fama. Buscaba perfección. Desde un pequeño taller en Alemania, entre carencias, errores y pruebas constantes, nació una visión que atravesó guerras, traiciones familiares, caídas profundas y una resurrección histórica. Nada fue lineal. Nada fue fácil. Porque algunas empresas solo venden productos. Pero otras nacen cuando alguien decide honrar su talento, incluso cuando el contexto lo empuja a rendirse. Y ahí está la clave: el verdadero éxito no aparece cuando imitás caminos ajenos, sino cuando alineás tu don con tu propósito. Cuando hacés aquello para lo que viniste, aun sin aplausos, aun sin garantías. El talento ignorado se apaga. El talento puesto al servicio del propósito… deja huella en generaciones. ✨ Tu vida también tiene un diseño. Solo tenés que animarte a escucharlo.
The right shoes make you feel good. Spec ad for @adidas @adidasoriginals Director: Me Assistant Director: @james_cheatham3 Color: Me Editor: me
The right shoes make you feel good. Spec ad for @adidas @adidasoriginals Director: Me Assistant Director: @james_cheatham3 Color: Me Editor: me
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