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Prediction markets are dramatically expanding the scope of gambling — and news publishers are lining up to work with them. Is this the sports-betting boom all over again, or something more transformative for the news industry? My latest for @adweek. Link to the full story in my bio!
Prediction markets are dramatically expanding the scope of gambling — and news publishers are lining up to work with them. Is this the sports-betting boom all over again, or something more transformative for the news industry? My latest for @adweek. Link to the full story in my bio!
The next step in our journalism is here: a new, immersive Watch Tab 🎬 The Watch Tab is the newest addition to our growing suite of video products, offering an uncluttered and immersive space for vertical video ads. Read more via @ADWEEK 🔗
The next step in our journalism is here: a new, immersive Watch Tab 🎬 The Watch Tab is the newest addition to our growing suite of video products, offering an uncluttered and immersive space for vertical video ads. Read more via @ADWEEK 🔗
What if the funnel’s not collapsing, it’s converging? Account Group Directors @itskylefox and @jeffmiele break down what they heard at Ad Week and how brands are blurring the line between awareness and action. Catch their full conversation at the #LinkinBio. #AdWeek #Marketing #LiveExperiences #Broadway #Attractions #DigitalStrategy
What if the funnel’s not collapsing, it’s converging? Account Group Directors @itskylefox and @jeffmiele break down what they heard at Ad Week and how brands are blurring the line between awareness and action. Catch their full conversation at the #LinkinBio. #AdWeek #Marketing #LiveExperiences #Broadway #Attractions #DigitalStrategy
@latingrammys winner @joaquina is very intentional with her brand partnerships. ‼️ Here’s what the artist had to say at ADWEEK House Possible about what brands should know about her to make a collaboration feel right.
@latingrammys winner @joaquina is very intentional with her brand partnerships. ‼️ Here’s what the artist had to say at ADWEEK House Possible about what brands should know about her to make a collaboration feel right.
Work-life balance looks different depending on the season you’re in. Our co-founder Chris Paul (@cp3) shares why there’s no one-size-fits-all approach, and why being present matters more than chasing the idea of perfect balance. 🎥: @adweek
Work-life balance looks different depending on the season you’re in. Our co-founder Chris Paul (@cp3) shares why there’s no one-size-fits-all approach, and why being present matters more than chasing the idea of perfect balance. 🎥: @adweek
Adweek missing the point here. Brand awareness campaigns aren’t built to spike sales in three weeks. They shape perception. They build consideration. They create long-term preference. If you measure them on short-term sales, you’ll kill ideas that work over years, not weeks. Our industry should know better. Adweek should know better.
Adweek missing the point here. Brand awareness campaigns aren’t built to spike sales in three weeks. They shape perception. They build consideration. They create long-term preference. If you measure them on short-term sales, you’ll kill ideas that work over years, not weeks. Our industry should know better. Adweek should know better.
Bucketlist moment 🥹 @adweek
Bucketlist moment 🥹 @adweek
We apologize 🫢 @adweek #MResort #AdWeek #SocialMedia #NYC
We apologize 🫢 @adweek #MResort #AdWeek #SocialMedia #NYC
What makes an ad GREAT?! 🤔 CEO of @adweek Will Lee shares THE distinguishing factor for him when it comes to identifying a mediocre vs. great ad. 👉 This chat is part of our new podcast series Prosper Talk which launched today! In this series, we will be chatting with global leaders with major experience working with leading global brands. We will be sharing their personal and industry insights as a whole. Head over to @metaprosper FaceBook page to watch the full episode. #AdWeek #Ads #SmallBusinessOwners
What makes an ad GREAT?! 🤔 CEO of @adweek Will Lee shares THE distinguishing factor for him when it comes to identifying a mediocre vs. great ad. 👉 This chat is part of our new podcast series Prosper Talk which launched today! In this series, we will be chatting with global leaders with major experience working with leading global brands. We will be sharing their personal and industry insights as a whole. Head over to @metaprosper FaceBook page to watch the full episode. #AdWeek #Ads #SmallBusinessOwners
What does “authenticity” mean when you’re posting content online? 🤔 Thanks @adweek for having me speak at #Brandweek! We talked about how to infuse personal values into content while navigating the pressure (opportunity?) of leveraging online trends.
What does “authenticity” mean when you’re posting content online? 🤔 Thanks @adweek for having me speak at #Brandweek! We talked about how to infuse personal values into content while navigating the pressure (opportunity?) of leveraging online trends.
The Big Game LIVE show is here! We’re going LIVE with @adweek as we breakdown the Super Bowl’s biggest ads in real-time 🏈 Link in bio for the live feed!
The Big Game LIVE show is here! We’re going LIVE with @adweek as we breakdown the Super Bowl’s biggest ads in real-time 🏈 Link in bio for the live feed!
Do you know where your content is 👀 At @possible.event last week our Chief Transformation Officer Freddy Dabaghi joined @silverpushofficial at @adweek house for a panel on navigating AI slop 🤖 He shared the importance of “getting forensic” with partners when it comes to media buying in today’s landscape.
Do you know where your content is 👀 At @possible.event last week our Chief Transformation Officer Freddy Dabaghi joined @silverpushofficial at @adweek house for a panel on navigating AI slop 🤖 He shared the importance of “getting forensic” with partners when it comes to media buying in today’s landscape.
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