Branding / Kura
For Kura, we started with the name and built outward from there.
From naming and the logo to the colour, typography, illustrations, packaging and applications across the café, the idea was to create an identity that could hold together across very different moments of the brand.
The wordmark became an important part of that system. Its letterforms, curves and intersections could be pulled apart, enlarged and reassembled, giving us a visual language beyond the logo itself. We paired this with illustrations drawn from the everyday world of Kura: coffee, bread, plates, food and objects you encounter in the space.
A brand built not just for the sign above the door, but for everything that happens around it.
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