Gmail is gonna be deleting your email subscribers 🤯
Yah! But I’ll be honest, we should be the ones doing the breaking up 😉
Didyaknow the average lifespan of an email address is around 18-24 months? Like what happened to your first ever email address? I know for me that I never went into
[email protected] and deleted it.
Imagine if it’s still on The Iconics mailing list and they’ve been emailing it this whole time? Well hopefully not! Because cleaning your list is just as important as building it.
This is why we clean our list. And fun fact — it also helps the deliverability of your emails, so if your peeps aren’t receiving your stuff, it could be because your list needs a clean.
Now with this roll out, ideally we want to be the ones to break up first. We don’t want to wait for Gmail to do this and then the next time we email our list it’s hard bounce central.
In my email course Give Good Email, I have you covered with expert strategy on how to tackle this and ensure a 10/10 healthy email list.
Good to note — this is also the first of FOUR major changes for email marketing. If you want to receive to a FREE toolkit on these four changes highlighting what’s happening, comment ‘TOOLKIT’ and I will shoot it through as soon as it’s complete.
#givegoodemail #dmarc #gmail #emailmarketingstrategy #emailmarketing #emailmarketingtips