HOT TAKE 🔥 Evergreen funnels are much easier than launches!
Think about everything that goes into a typical live launch:
📅 planning multiple live trainings
✍️ writing weeks of emails
🎁 coordinating bonuses
📬 monitoring sales constantly
And then…
When it’s over, the cycle starts again.
Evergreen funnels flip that model.
Instead of rebuilding your sales engine every few months, you build one system that runs continuously.
For me, that system is simple:
Ad → Webinar → Sales Page
✨ One offer
📈 Consistent traffic
💸 Sales happening every day
That’s the model we talked about on Amy Porterfield’s podcast.
If you want to see exactly how this evergreen funnel works:
💬 Comment FRAMEWORK and I’ll send you my evergreen funnel framework.
And if you’ve ever run a launch…you know exactly what I mean. 😅
Everyone told you that you needed bigger launches to scale. Anna Konchar built over $7M proving the opposite.
An evergreen funnel runs while you sleep.
A live launch runs on adrenaline.
One of those is a business.
The other is a sprint you keep having to restart.
Ad. Webinar. Sale. Automated. That’s the whole system.
Simple is not a shortcut. Simple is the strategy.
👇Comment POD51 below to tune in.
I didn’t attend the webinar of the last two high-ticket investments I made (or watch the replay lol) 😂
What about you? Usually if I am tuning in, I’m doing work at the same time or watching the replay on 3x speed while I cook dinner (I am not the perfect lead).
So, what if you could make running your webina optional? And convert more clients with low-lift content? ⤵️
You’ll need a red-hot pre-launch (with or without the webby).
Why? Because trust isn’t built overnight and demand can’t start without momentum ❌
Waiting for your audience to see you as the expert is costing you...
Hoping your leads catch the replay is stalling your results...
And relying on your sales page to do the selling is why you’ve hit a revenue ceiling...
Your next launch needs a momentum ramp (one that your audience simply can’t ignore or avoid).
Join my Live Masterclass on March 18th and I’ll show you how to build it for FREE!
Comment SIMPLE6 and I’ll send you the details [or visit the link in my bio]
Are passive sales possible?!👇
Yes.
But not if you’re relying on launches.
Launch revenue only shows up when you do.
Live webinars. More emails. More social content. High Urgency. Then repeat. 🔁
When you stop promoting, the sales stop too.
That’s not leverage.
That’s a high-stress job with prettier branding. 😅
A real evergreen funnel is different.
It’s built to convert cold traffic.
It sells your proven offer every day.
And once it’s optimized, the system does the heavy lifting. ⚙️✨
No more planning your life around promo cycles.
No more “guess we need another launch.” 🙃
That’s why selling with evergreen is easier than launching.
If you already have an offer that works and you’re ready for sales that don’t depend on your next push:
Comment FUNNEL 👇 and I’ll send you the framework.
My entire business runs on one simple system👇
For a long time, I thought scaling an online business meant making things more complicated.
➕ More offers
🚀 More launches
🧩 More funnels
📱 More content
But the business that finally gave me the freedom I was looking for looks… almost boring.
It’s just this:
AD → WEBINAR → SALES PAGE
That’s the core system that allowed us to:
✨ stop relying on launches
📈 double our business last year
💸 generate sales every day
I talked about this exact model on Amy Porterfield’s podcast, which went live today 🎙️
It was such a full-circle moment to share how shifting to evergreen completely changed how my business operates.
Because the real benefit isn’t just the revenue.
It’s the predictability and space it creates.
If you want to see the behind-the-scenes of how my business actually works:
💬 Comment BTS and I’ll send you the breakdown.
Or if you want to go deeper:
🌪️ Comment FUNNEL and I’ll send you the link for my Evergreen Funnel Framework.
I’m so excited to finally share this conversation with you. ✨
The news is officially out. 📣
Introducing The Webinar Lab!
Where you go from “I should really do a webinar” to having a fully built, ready-to-run, client-getting webinar in just 21 days. 🙌
Many potential clients are already circling you.
They’re following you, showing up at the same events, watching your content... they just need the right moment to say yes.
That moment? Your webinar.
Just ask Tanya:
“I initially met this client at a networking event in October. They started to follow me on IG. I saw them a couple of times at other networking events. I invited them to my conversion event which led to a discovery call and then a sale. WOO HOO!!” ⭐
And if you want to see what happens when you keep going?
Meet Priya Sam. She ran the same webinar 8 times in 18 months and built a six-figure business from it. 💥
Whether you’re signing your first client or building something much bigger, this is your system.
Here’s what you’re getting:
✅ A high-converting webinar — built start to finish
✅ Live classes, co-working sessions & real-time feedback
✅ Your deck, emails, registration page & marketing plan — DONE
✅ The skills to run it again and again
We kick off March 17th and this is a beta price that will not come back. Spots are limited and some are already gone! 🔥
👉 Grab your spot here: https://www.jenniferltrask.com/webinarlab 🔗
Or hit the link in bio!
Drop a 🎉 if you’re ready to finally get your webinar DONE!
#joyousjourney #conversion
A no-show is not a dead lead…
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Most people treat it like one. They move on, run more ads, and chase new registrants while leaving a list full of warm, interested people completely untouched. That list is where the money is.
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Here's exactly what to do instead:
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1️⃣ Send a replay with a shorter deadline than live attendees
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30-40% of your webinar revenue lives in the no-show list, but only if the sequence is right. One client added $127k/month simply by building a proper 48-hour replay sequence.
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Before that, they weren't sending any replays. That was the only change they made.
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2️⃣ Split your post-webinar pitch into 3 emails over 48 hours
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Most people send everything at once, cramming the price, the stack, and the bonuses into a single email. Fence-sitters need multiple touches before they commit.
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Splitting it into 3 sequential emails moved one client's backend conversion from 8% to 23%.
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3️⃣ Send a breakup email 30 days later
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If they still haven't engaged, don't delete them. Send one simple email: "I'm guessing this isn't a priority anymore. No hard feelings, unsubscribe or reply if you want one more shot."
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One client sent this to a list they'd written off entirely, recovered $147k, and closed 31 deals from 380 replies.
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Your no-show list is not a graveyard. It is ghost money waiting to be collected.
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Comment AUDIT, and I'll send you the free $20M Funnel Audit Playbook, the exact framework I use to recover revenue most funnels leave behind.
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#funnelstrategy #webinarmarketing #conversionoptimization #businessgrowth #digitalmarketing
Do Webinars Still Work?
You might be wondering if webinars still work.
The answer is: yes… but not the way most people run them.
A single webinar where you show up, make a pitch, and hope enrollments come in?
That rarely works anymore.
The problem isn’t the webinar.
It’s the one-off approach.
Successful webinars are part of a rhythm.
Running them consistently, monthly or quarterly creates familiarity with your audience and keeps your message active.
But the real leverage happens after the webinar ends.
• Send replay emails and follow-up resources 📧
• Continue sharing insights that help people reach their goals 🎯
• Include your offer naturally within that value 💡
When every email is only about selling, people tune out.
But when your follow-ups actually help your audience, trust grows.
And trust is what turns a webinar into enrollments.
👉 Check some of our free masterclasses and resources
https://thedigitalnavigator.com/digital-resources/#free-masterclasses-available
comment FIREHORSE👇If you’ve been wanting to highly monetize your skills & experience online, and you’re making between $0-$15k/month this is your money move 👇
My live 5-week signature program that I only run once a year is open for enrollment.{we start on 3/25}
✅ You don’t need more information, you need to learn 2 key high income generating skills & be shown how to apply them.
If you’re being called to do more, help more, and make more with your existing experience & knowledge this is your rare opportunity to learn from me live AND ACTUALLY FOLLOW THROUGH WITH IT!
*only time my signature program is being offered this year
Quantum leaps feel like breakdowns 👇
Everyone talks about quantum leaping like it’s magical.
It’s not.
It’s messy and it requires dismantling your old identity, business model, and patterns.
The painful breakdown is showing you exactly what needs to change in your life and your business.
It’s data. 📊
The fastest way through the messy middle is to stop resisting and start assessing:
📝 Write down everything in your business that makes you feel resentful, irritated, or heavy.
That’s what’s blocking your next level.
Your breakdowns are not random.
They’re instructions.
Where you’re exhausted → your model doesn’t scale.
What you’re avoiding → is what will get you to the next level
This is exactly the work we do inside Selling With Soul™ 5-weeks live with me!
Because monetizing your gifts online isn’t just strategy.
It’s learning how to build a scalable business that actually supports the life you want.
And this is important.
Selling With Soul only opens once per year.
{we start on 3/25}
Comment FIREHORSE 🔥🐎 and I’ll send you the sign up page or go to 🔗 in B!0
Every webinar host checks the same thing first:
“How many people showed up?”
That number is almost meaningless on its own. Here’s why ⬇️
You could have 500 attendees and make $2,000.
Or 50 attendees and make $20,000.
The number that actually tells you if your webinar is working?
💰 Dollar-per-registrant.
Not dollar-per-attendee. Dollar-per-REGISTRANT.
Here’s why this changes everything:
Dollar-per-registrant measures the total revenue generated divided by EVERYONE who signed up — including no-shows and replay watchers. It captures the full picture of your funnel’s performance.
🔹 It accounts for your replay revenue.
Over 53 million replays have been watched on our platform. Many of your sales happen AFTER the live event. Dollar-per-attendee ignores this entirely. Dollar-per-registrant captures it.
🔹 It reveals your true cost of acquisition.
If you’re spending $10 per registrant on ads and your dollar-per-registrant is $8, your funnel is underwater — regardless of how “good” attendance was. This is the metric that tells you whether you can scale.
🔹 It makes your show-up rate a variable, not a verdict.
A 25% show-up rate feels terrible. But if your dollar-per-registrant is $45, you might be outperforming webinars with 60% attendance and weak offers. Context is everything.
🔹 It connects your front-end marketing to your back-end revenue.
Registration page conversion, email sequences, replay management — every lever in your funnel either raises or lowers this one number. It becomes the single KPI that unifies everything.
🔹 It tells you if your follow-up system is actually working.
If dollar-per-registrant is low but dollar-per-attendee is high, your problem isn’t the webinar — it’s what happens before and after. Your email and SMS follow-up sequences need work, or your replay strategy does.
Stop celebrating “great attendance.” Start measuring what that attendance is actually worth.
Track this metric after your next webinar and I guarantee you’ll see your funnel differently.
Tap on a Reel to get a tip to make your next live launch 5x more profitable (and actually fun)
Let me know if I’m describing your most recent launch ⤵️
You were relying on:
· Pumping money into Facebook ads
· Spending hours on webinar slides
· And 95% of your leads didn’t see any of it
And post-launch you were spiralling wondering…
“If I just chose a different webinar topic...”
“If I had a better sales page...”
“If I had more followers...”
“If I discounted more...”
But… you know what’s not true.
So TAP a Reel, swipe a launch tip and let’s turn your results around 👏
You don’t need the perfect funnel. You need a live offer.
If people are already asking how to work with you, that’s demand.
And demand deserves a response… not a 6-month build-out.
In Episode 243, I’m breaking down how to create a Right Now Offer — something simple, limited-time, and profitable — so you can generate cash flow without overcomplicating it.
This is about momentum.
This is about progress over perfection.
This is about answering the door when opportunity knocks.
🎧 Tune in and launch the offer that moves your business forward — right now.