#MarComms

Multichannel storytelling demands smarter campaigns. ✨ The PR Newswire Amplify™ Plan module makes content creation and campaign management more flexible, organized and efficient: 💡Build robust, research-based campaigns that resonate 📅 Visualize campaign timelines 📝 Get AI-recommended content ideas Ready to streamline your PR? Learn more at the link in our bio. #PRStrategy #ContentMarketing #PR

AI isn’t the problem. Lack of training is. In this episode of On Top of PR, Martin Waxman explains why: ✨ Training matters more than tools. 🧠 Subject-matter expertise is still the differentiator. 🤖 AI should enhance knowledge, not replace thinking. 🎯 Real creativity happens when expertise and AI work together. If you lead a communications or marketing team, ask yourself: Are we building real capability or just producing content faster? 🎧 Watch or listen: www.ontopofpr.com/martin-waxman #OnTopOfPR #PublicRelations #AIinPR #MarketingLeadership #GenerativeAI #PRPodcast

A glimpse of PMAR 2026 - where the advertising & media industry came together to reflect, question and look ahead. Thank you to everyone who made the conversations meaningful. More insights and moments from Madison coming soon. Watch this space.

PR in 2026 is no longer about volume—it’s about precision, relevance, and trust. AI supports the process, but human strategy drives results. Brands that lead conversations, share real insight, and build authority earn lasting credibility. 👉 Discover how Global Results Communications helps brands evolve and win: https://globalresultspr.com/ #PR2026 #FutureOfPR #AIinPR #PublicRelations #BrandAuthority #PRStrategy #ThoughtLeadership #GlobalPR (PR strategy, AI in public relations, brand credibility, thought leadership, media relations, global PR, communications strategy, future of PR)

A common marketing challenge is that overwhelming feeling when faced with media channel planning. It plays right into brand marketers wrestling with media mix modeling. To overcome and reach a point of real strategy, start by stepping back and asking what’s actually working, what’s profitable, and what deserves budget. Match the message to the right channel. Hold every tactic accountable. That’s media mix modeling. And that’s how clarity enters the process. #IndustryInsight #RouxAdvertising #MediaMix #MarketingThatWorks #DigitalAdvertising

We recently caught up with MECCA Brands' Hannah Fillis, Head of Digital Marketing and Media and Lucy Asker, Head of PR & Influencer, for a lively Content Conversations session at the AiMCO – Australian Influencer Marketing Council Creator Summit. Key insight: Credible voices who authentically tell your brand story drives real, measurable impact. When media, earned, and owned channels work together seamlessly, the results are exponential. Success isn’t just about reach - it’s about relevance, authenticity, and building trust with your audience. The power of a holistic approach: combining trusted editorial environments with aligned creator partnerships across earned and owned channels enables brands to connect in ways that are meaningful, measurable, and driven by real audience behaviours. #AreMedia #ContentConversations #MECCA #CreatorsAndPublishers #HolisticMedia #AudienceFirst #TrustedInfluence #MarketingStrategy

Built on classic PR. Moving with modern influence. Before influencers existed, before “going viral” was a strategy, PR was about relationships, timing, and long-term storytelling. We combine traditional editorial foundations with current digital strategy so your brand isn’t just seen, it’s strategically positioned. If you want PR that lasts longer than a trend cycle, you know where to find us. #simoncomms #publicrelations #brandstrategy #pragency #prstrategy

On today’s weekly PR tips, we’re looking at how AI is becoming part of modern PR work. As communication continues to move faster, brands are paying more attention to tools that support better decision-making and clearer insights. AI supports the process, but intentional communication is what shapes trust, credibility, and long-term reputation. #prime88concepts #prtips #publicrelations #aiinpr #modernpr #brandcommunication #strategicpr

🔐 **First-Party Data Isn’t Just Smarter—It’s Personal.** In a world flooded with ads, pixels, and third-party filters, here’s 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝘀𝗸𝗶𝗻𝗴: 👉 Where is your data coming from?* 👉 Do you actually know the people behind the clicks? 𝗜 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 **𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮**—t𝗵𝗲 𝗸𝗶𝗻𝗱 𝘆𝗼𝘂’𝘃𝗲 𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗿𝘂𝘀𝘁, 𝗰𝗼𝗻𝘀𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. Not scraped. Not borrowed. Not bought. ✅ It’s more accurate. ✅ It’s more engaging. ✅ It’s *yours*—because those people know who you are. 𝗦𝘂𝗿𝗲, 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗽𝗹𝗮𝗰𝗲. 𝗕𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗹𝗮𝘀𝘁𝘀, 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮 𝘁𝗵𝗮𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝘀 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲𝘀. 📣 Let’s normalize marketing that’s built on connection, not just conversion. 𝗜𝗳 𝘆𝗼𝘂’𝘃𝗲 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝘁𝗼 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮, 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘄𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂. Drop your thoughts, wins, or questions below 👇 Let’s build smarter, together. Brandon Drake, CRM Consultant "Using CRMs To Strengthen Human Connection In The Digital Age" #FirstPartyData #MarketingWithIntegrity #RelationshipDrivenGrowth #CRMstrategy #ConsentBasedMarketing

Audiences are changing how they engage with ads — your approach needs to change with it. At INMA’s first Advertising Initiative Webinar of 2026, BPI’s Amy Garland joined industry leaders to unpack what’s actually changing beneath the surface of media and advertising — and what brands should do next. The key is to understand how your audience’s habits are changing: 🎯 Attention matters more than reach when it comes to earning influence. 🛡️ Trust, reputation, and the context of ads shape perception as much as the message itself. 🔍 News finds younger audiences through culture, creators, and niches 📱 Short-form vertical video is becoming a premium opportunity even outside of social. Winning in 2026 means aligning media, creative, and measurement around where attention truly lives — and building strategies that connect influence to real outcomes.📈 Read more insights from Amy at the link in our bio.

Earned media isn’t fading. It’s gaining ground. As generative AI platforms increasingly rely on reputable citations, earned media and journalism are becoming more important than ever. In this episode of On Top of PR, Matt Dzugan from @muckrack joins @jasonmudd9 to explain why PR is playing a bigger role in how AI surfaces and validates information. 🎧 Watch or listen: http://ontopofpr.com/matt-dzugan

When we started Transact Media Group (TMG), the ambition was simple: Build something that fixed what wasn’t working in the advertising ecosystem. And we knew one thing early, it had to be outcomes-based. Between our experience across performance media, print media, global agencies and TikTok Shop, we’d seen the same pattern repeatedly: Brands were optimising proxies: Clicks. Impressions. Engagement. But not always real commercial impact. What we probably underestimated at the start was the scale of the opportunity. We didn’t fully grasp how powerful a relentless focus on actual purchases, tight attribution windows and transactional data could be. Every member of our team has been on that learning curve, moving from campaign thinking to infrastructure thinking. But isn't this how media and advertising should work? Next week, Joel Williams and I are headed to NYC to showcase TMG at a number of events including empowHER lead by Nicole Harvey in partnership with Shopify. We are so excited and thank you to everyone who has supported our journey so far.