Building a business is really just:
laughing → crying → setting goals → making content → feeling amazing → crying again → repeat 😂
Still obsessed with running my own business though.
Also… I see a bunch of new faces around here, so hi 👋
I’m Lizzy. I’ve been a business + marketing coach for 12+ years, and I help business owners get real results from Instagram. Not just growth. Aligned growth, actual sales and momentum.
If you’re ready to build a personal brand that sells and start seeing more results on Instagram, I have a free 5-day Personal Brand That Sells challenge.
📣Comment BRAND and I’ll send it to you 💛
#instagramforbusiness #instagramstrategy #fempreneurs #entrepreneurlife #mompreneur
The most successful entrepreneurs I know use this cheat code: They hire coaches.
Why?
It’s outside eyes, accountability, and they’ve traveled the road you’re on.
I have a:
✅ Business Coach @realcraigballantyne
✅ Mindset / NLP Coach @thecoachrusty
✅ FB Ads/Marketing Coach @almostpassiveincome
✅ Fitness Coach @mikeyswell
✅ Functional Medicine Coach @kelsey_koehler
✅ Copywriting Coach Ben Settle (not on IG)
✅ Book Publishing Coach @crippledbeaglepublishing
✅ YouTube Coach @realnolanmatthias
You don’t have to pretend to know it all. You’re supposed to keep learning.
🤜🏼🤛🏼
When I was just about ready to yeet everything out the window and burn it to the ground, I started working with a marketing coach.
The number one piece of advice that she’s ever given me is that I didn’t need more ideas. I have plenty of them but I needed to hone in on that one person that I want to book and talk directly to her 🗣️
I needed to start saying the same thing over and over and over and over again until it lands.
That’s not saying post the exact same reel or the exact same content every single day. It’s posting the same message, one clear message, and being repetitive over that. You want people to start trusting you and seeing you as that authority on that one message 👩🏫
If you get out of your head and stop trying to think of 17 different ways to market yourself, that’s really going to overwhelm you.
I’m running a FREE online workshop to show you the exact method I use to get out of that freeze mode and get clear on who you’re talking to and what you need to say to them.
August 6th at 11am AEST and there will be a replay for 48 hours to those on the list!
Comment CHICKEN down below and I’ll send you the link 🪽🍄🪶❤️💫🐞🐓
Every marketing coach on IG is telling you something different.
Post more/less, use trending audio, post more value. Or do carousels...no wait, do reels.
I spent decades doing nails before I ever used any Instagram strategies.
When I studied what actually makes a nail tech’s content convert, (not just get views) I stopped listening to what everyone else was doing and started writing to the specific thing my audience was feeling that morning.
I recently built a second nail page specifically targeting other nail artists, and within 10 weeks it has over 3K followers.
Even though I'm not targeting clients... I’m still getting messages from people wanting to book with me on my second account, because I'm creating content that speaks to the right brain at the right time.
Pretty nail pics don’t fill your books, but positioned content does.
If you want to start booking more clients from your content, comment REVIEW
Most coaches talk about the wrong problems… and then wonder why nobody buys
There are 3 levels to this 👇
Surface pain (gets attention)
This is what people say they want
Fitness coach:
“Can’t lose weight no matter what I try”
Piano coach:
“I can’t play fast enough / my fingers feel sloppy”
Vocal coach:
“My voice cracks when I try to sing higher”
Production coach:
“My mixes sound muddy”
Marketing coach:
“I’m not getting enough clients”
This is scroll-stopping content. This is your hook.
Secret pain (builds trust)
This is what they’re actually feeling
Fitness coach:
“I feel embarrassed taking my shirt off”
Piano coach:
“I feel like I’ve been playing for years and still suck”
Vocal coach:
“I hate hearing my own voice back”
Production coach:
“I’m scared to send my music to anyone”
Marketing coach:
“I feel like everyone else has it figured out except me”
This is where people go “damn… that’s me”
Source pain (creates urgency)
This is the real problem causing everything else
Fitness coach:
“You don’t have a system, you’re just guessing workouts”
Piano coach:
“You’ve never been shown how to actually practice properly”
Vocal coach:
“You’re using the wrong technique and reinforcing bad habits daily”
Production coach:
“You’re relying on presets instead of understanding fundamentals”
Marketing coach:
“You don’t have a real offer or system, just random posting”
This is where they realize…
“I need help fixing this now”
Listen..
If your content only lives at the surface level, you’ll get views
If you hit secret pain, you’ll get followers
If you speak to the source, you’ll get clients
Most of you are stuck at level 1
Fix that 👍
What’s better? Hiring a marketing agency or a marketing coach?
Let me know your experience in the comments 👇
The best launches flow with your brand, not against it.
That’s an important takeaway from this week’s episode with marketing coach and podcast host @shinewithnatasha, who sits down with Akua to share what it takes to make product or service launches work for your business.
Packed with insights and actionable tips, this is an absolute must-listen for your next business launch!
Visit the link in bio to listen + subscribe.
That your marketing coach advising you to spam people’s comment section or DMs is advising you wrongly.❌❌🤦🏻♀️
All you are doing is to water down your brand, if you want value from someone please learn to bring value to the table, especially for your wealthy or rich people, it gives you access.
Big brands do this free advertising so you that is a small business owner should learn to invest money, value, time, etc in your business because nobody is coming to save you.🥰❤️
They say your personal brand is what people say about you when you’re not in the room. Apparently, mine is just Denim.
But as a marketing coach, here’s what I think of: when you are unapologetically you, down to your favorite everyday uniform, people remember it.
Consistency builds connection.
Whether it's your go-to chambray shirt, your morning coffee routine, or how you show up for your clients, the little details matter.
If your wardrobe is 90% shades of chambray, we should be friends.
What’s your signature "uniform" that everyone knows you for?
🔥Il gancio iniziale è tutto. E no, non è solo quello che dici.
👉 Un buon gancio deve essere:
• di testo (per chi guarda senza audio, metti sempre i sottotitoli!)
• visivo (per fermare lo scroll)
• verbale (per far restare sul tuo reel chi ascolta)
Poi ricordati una cosa fondamentale:
👉 un Reel = un solo concetto.
Non un corso, per essere utile devi dire poche cose. La gente è distratta. Cosa devi dire?
Ti do qualche esempio:
• un suggerimento utile
• una frase pungente
• una verità scomoda
• una promessa chiara
Se fai questo, le persone restano.
E l’algoritmo pure 😏 e fa aumentare le tue visualizzazioni!!
👉 E se vuoi la mia check-list per Reel virali, scrivimi REEL nei commenti.
Al tuo Successo! 🥂
Elena
Elena Giannopolo
Marketing Coach & Business Mentor
Aiuto i professionisti a far crescere il loro business online e ad acquisire clienti online con un metodo collaudato su + di 100 attività ✅
Seguimi @elenagiannopolo
acquisire clienti online|strategia di marketing digitale|business online di successo
#marketing #metodoscientifico #marketingstrategico #liberoprofessionista #acquisireclientionline
What actually works on Instagram right now for growing your business?
In this episode of Community, @kristina.bartold sits down with marketing coach and Instagram expert @jennaspaige to talk about the 3 types of content you need to be posting on your Instagram to be making sales right now.
If you’re ready to approach Instagram with more confidence, clarity, and strategy, this episode is for you.
Listen to the full episode anywhere you get your podcasts!
The “doom scroll” isn’t doing you any favors, especially if you’re looking to find your own voice & brand, according to marketing coach and pro @marinaamiddleton.
More tips on how break through obstacles, overcome imposter syndrome & live your best life on this week’s #MOM2MOM episode.
🎧New podcast just dropped – link in stories!
#MOM2MOM #parenting #socialmedia #instagramgrowth #brandbuilding