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Sold: $40,000,000 USD The 2026 Ferrari Luce ‘Tailor Made’ has sold at our Monterey auction. The most expensive new car ever sold at auction. Ferrari will donate all proceeds of this charity auction to benefit future educational initiatives through The Ferrari Foundation, a recognized 501(c)(3) public charity. #RMMonterey #RMSothebys #Ferrari #Luce #MontereyCarWeek
I am in actual shock 🤯 #ferrari #luce #ferrariluce #rmsothebys #auction
Sold: $9,080,000 USD Clark Gable’s former 1935 Duesenberg Model JN Convertible Coupe by Rollston and Bohman & Schwartz has found a new home during the first night of our Monterey sale. #RMMonterey 
#RMSothebys #Duesenberg #MontereyCarWeek
Headlining car week, the McLaren F1 GTR with @rmsothebys! 🤯 #McLaren #F1GTR #RMSothebys #RMMonterey #Ad
What is going on in the automotive world? 🤯🤯😅 @rmsothebys @ferrari #RTCW2026
Ferrari Luce sale gets Ferrari Head of Marketing hyped 🤯 Are you buying a $40,000,000 Apple Watch 🤔 - - Follow @kikiscars_ for more car content! - - #ferrariluce #rmsothebys #carreels #kikiscars #carweek
I have absolutely no words… #rmsothebys #Ferrari #Luce #FerrariLuce #Carweek
¿Qué es @rmsothebys? ¡Acompáñame!🤌🏼
A great result for the 993 Turbo S at @rmsothebys Monterey 2026 auction. One of only 182 examples built for North America finished in the brilliant Zenith Blue Metallic. $967,500 including fees. #porsche #993turbos
First Ferrari Luce going up for sale, any guesses on price?! 🫣 #Ferrari #Luce @rmsothebys
Sold: $34,655,000 USD The 1996 McLaren F1 GTR, owned by Nick Mason of Pink Floyd for 25 years, has sold at our Monterey sale. It is now the most expensive McLaren F1 ever sold publicly, and the most expensive British car ever sold at auction. #RMMonterey #RMSothebys #McLaren #MontereyCarWeek
Electric Ferrari sells for $40M! Highest sale of the day!! #ferrariLuce #rmsothebys #auctionsale
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