Walked into the makeup aisle feeling like a luxury beauty influencer… walked out remembering I have six kids and groceries cost money. The minis humbled me REAL fast.
#MomMath #MakeupShopping #RealityCheck #MomBudget #BeautyHumor
what matters to you when you're buying beauty?
if you're new here, reviewing beauty products in a finance-y way is kinda my thing, hence my signature series: beauty math!
i always review things from a wholistic lens - price/g, formula and performance - to see if a product is worth the $$$
i'd LOVE to see brands reporting the price / g (or oz, ml, etc) along with the price so consumers can easily shop based on value, but that's probably not what some want 🥲
let me know what you care about and how you shop and let's make some changes!!!
#productorpackaging #beautymathbyrachel #beautymathclass #beautymath #makeupworththemoney
BEAUTY MATH: BRONZERS…🫢 (details below)
if you're new here - welcome!! my name is rachel, i worked in finance for the last two years and reviewing beauty products from an analytical or "finance-y" lens is kinda my thing! 👩🏼💻
i created beauty math to take my videos one step further and REALLY dive into this analysis
comment "GUIDE" for a direct link to the PDF but as a refresher, here's how "beauty math" works:
- each episode focuses on a new product "category" (i.e., concealers, skin tints, cream blush, etc.)
- we'll focus on typical packaging size, product amount, good / bad things to look for and most importantly VALUE of each category
- by the end of the series you'll be able to quickly assess any product as you're shopping so you know when something is good value... or not🫣
along with each episode i drop the PDF for the category so you can go look at how any product stacks up against the rest !
so follow along, drop your fav bronzer in the comments and vote what category we should discuss next !!
see you next time💌
#beautymath #beautymathbyrachel #beautymathclass #bestbronzers #bestpowderbronzer
💄Never have I ever seen a beauty campaign that lowkey / highkey glamorizes MATH!
🌎Historically math has usually been used in advertising to portray the ick: the nerd, the loser, the smart person that no one relates to - math is the thing we avoid.
🗞️The last time a beauty brand even talked about math was when Benefit Cosmetics created an ad that promoted being late for class because doing your makeup was WAY more important.
I actually went on a huge campaign to take that ad down (they eventually did!) because I was so upset at the message it was sending young girls: the way you look is way more important than what’s in your brain 😡
@sephora’s new Makeup Math campaign is a huge win for so many reasons! It’s great to see a beauty brand showing girls that being smart and doing math are not the OPPOSITE of being feminine and artsy but that the two can seamlessly go hand in hand ✋
A huge win for women everywhere on the heels of #internationalwomensday 💖
I’m curious: what do you think of #sephora’s new campaign? Let me know in the comments👇✨💭
When you spend all your money on makeup…
I’m eating either way 😌💸🛍️
#MakeupLover #retailtherapy #MakeupRoutine
#AcneProneSkin #GirlMath
The shade is She’s Seductive - Cream and Powder Blush Duo by @patricktabeauty
#girlmath #makeup #polkadots #funny #relatable
Girl math I made $20!!! Woohoo!!!
my Canadian bestie picks my makeup routine?! 😏🇨🇦💄 @madisonlhandleyy
#makeupchallenge #grwmmakeup #beautychallenge #challenge #sephora
what matters to you when you're buying beauty?
if you're new here, reviewing beauty products in a finance-y way is kinda my thing, hence my signature series: beauty math!
i always review things from a wholistic lens - price/g, formula and performance - to see if a product is worth the $$$
i'd LOVE to see brands reporting the price / g (or oz, ml, etc) along with the price so consumers can easily shop based on value, but that's probably not what some want 🥲
let me know what you care about and how you shop and let's make some changes!!!
#productorpackaging #beautymathbyrachel #beautymathclass #beautymath #makeupworththemoney
Apparently I’ve been doing my makeup wrong... The right way to do it is by searching up “my makeup type” on TikTok!
Products:
@rhode @maybelline @tower28beauty @saiebeauty @benefitcanada @rarebeauty @narsissist @tartecosmetics @rimmellondonus @lorealparis @fentybeauty
#mymakeuptypetrend #mymakeuptrend #makeuproutine #beautyreels #makeuptutorial
how much does one use makeup actually cost?
products used:
@heimish_cosmetic cushion
@rarebeauty concealer & liquid highlight & blush
@revive7beauty brow gel
@yslbeauty blush
@florasis.official palette
@flowerknows_global palette
@physiciansformula bronzer
@maybelline mascara
@fentybeauty highlight
@morphebrushes eyeshadow
@heartpercent lipliner
@loreal.canada lip gloss
#beautymath #microinfluencer #makeupcost #luxurymakeup #expensivemakeup
Okay but why did I just find @mcobeauty casually sitting at Walmart in Canada??? I’ve seen the luxury dupes all over my feed and now I’m standing in the aisle debating everything 😫
I didn’t buy anything (self control?? who is she) but I kind of want to go back and do a full face test…
What should I grab and try first? 😬
#mcobeauty #drugstoremakeup #trendingmakeup #canadianmakeupartist #makeupdupes