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We’ve been building social-first systems with brands like Porter Airlines, Lewis Hamilton, Sleep Country, Canada Goose, Saje, Wealthsimple, Wattpad, and Healthy Planet. Different categories, different challenges, same pattern. The brands that are winning right now aren’t the ones producing the most. They’re the ones people actually choose to pay attention to. Because attention isn’t something you can take anymore. It’s something you earn. And it’s earned by showing up with something that actually matters to your audience, not just something that fills the feed. That’s the shift most brands are still missing. They’re optimizing for output. When they should be optimizing for relevance. More content doesn’t build a brand. Meaning does. If what you’re making doesn’t connect, it doesn’t matter how much of it there is. And if it does connect, you don’t need nearly as much as you think. #SocialFirst #BrandStrategy #AttentionEconomy #ModernMarketing
We’ve been building social-first systems with brands like Porter Airlines, Lewis Hamilton, Sleep Country, Canada Goose, Saje, Wealthsimple, Wattpad, and Healthy Planet. Different categories, different challenges, same pattern. The brands that are winning right now aren’t the ones producing the most. They’re the ones people actually choose to pay attention to. Because attention isn’t something you can take anymore. It’s something you earn. And it’s earned by showing up with something that actually matters to your audience, not just something that fills the feed. That’s the shift most brands are still missing. They’re optimizing for output. When they should be optimizing for relevance. More content doesn’t build a brand. Meaning does. If what you’re making doesn’t connect, it doesn’t matter how much of it there is. And if it does connect, you don’t need nearly as much as you think. #SocialFirst #BrandStrategy #AttentionEconomy #ModernMarketing
What has Spotify learnt about you? 🎧🗓️ After years of collecting your data, find out why some people are starting to view Spotify Wrapped in a different way. Will you be waiting for your Wrapped again next year? 🎁 Let me know in the comments. ⬇️ I’ll be researching into alternative platforms soon. #personaldata #privacy #spotifywrapped #spotify #wrapped2025 #digitalprivacy #musicstreaming #surveillancetech #explainer #explainer #socialfirst
What has Spotify learnt about you? 🎧🗓️ After years of collecting your data, find out why some people are starting to view Spotify Wrapped in a different way. Will you be waiting for your Wrapped again next year? 🎁 Let me know in the comments. ⬇️ I’ll be researching into alternative platforms soon. #personaldata #privacy #spotifywrapped #spotify #wrapped2025 #digitalprivacy #musicstreaming #surveillancetech #explainer #explainer #socialfirst
POV: you make social first content for hotels 📸 #socialfirst #lifestylephotographer #hotelphotographer
POV: you make social first content for hotels 📸 #socialfirst #lifestylephotographer #hotelphotographer
La inteligencia artificial es un pilar fundamental en Amazon: desde ventas y publicidad, hasta entregas. Eduardo Gómez Sarmiento, Head of Brand Marketing de Amazon México, nos detalla cómo la IA impulsa cada una de sus soluciones #SMWMexico #SocialFirst #AmazonMexico #IA #MarketingDigital
La inteligencia artificial es un pilar fundamental en Amazon: desde ventas y publicidad, hasta entregas. Eduardo Gómez Sarmiento, Head of Brand Marketing de Amazon México, nos detalla cómo la IA impulsa cada una de sus soluciones #SMWMexico #SocialFirst #AmazonMexico #IA #MarketingDigital
𝗧𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 ❤️‍🔥 Soms heb je wat content nodig, soms wat strategie, dan weer een goed opgezette influencer- of advertisingcampaign. Maar soms heb je ook nood aan een specialist, op de werkvloer, dicht bij jou (DENTRO ;-)). There is no-size-fits-all. But we offer the right social mix for you brand/company! DM for more info, 𝗧𝗘𝗔𝗠 𝗛𝗔𝗕𝗟𝗔𝗥
𝗧𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 ❤️‍🔥 Soms heb je wat content nodig, soms wat strategie, dan weer een goed opgezette influencer- of advertisingcampaign. Maar soms heb je ook nood aan een specialist, op de werkvloer, dicht bij jou (DENTRO ;-)). There is no-size-fits-all. But we offer the right social mix for you brand/company! DM for more info, 𝗧𝗘𝗔𝗠 𝗛𝗔𝗕𝗟𝗔𝗥
How we turn ideas into campaigns. 🤍 ✦ Creative concept We define the story, mood and visual direction. ✦ Planning We organise the timeline, team and production. ✦ Location scouting We find places that naturally fit the brand. ✦ Shot list Every frame is planned with purpose. ✦ Photography & filming Turning ideas into imagery and motion. ✦ Post-production We select, edit and refine every asset. ✦ Graphic design Bringing visuals, typography and branding together. ✦ Copywriting Words that connect the story with its audience. ✦ Campaign creation Everything comes together into one cohesive campaign. ✦ Social media Content adapted for every platform, ready to launch. Creating a campaign is never just about beautiful visuals. It’s about building a story that people remember. #GypseaCreators #CreativeDirection #CampaignProduction #BrandStrategy #SocialFirst 🤍
How we turn ideas into campaigns. 🤍 ✦ Creative concept We define the story, mood and visual direction. ✦ Planning We organise the timeline, team and production. ✦ Location scouting We find places that naturally fit the brand. ✦ Shot list Every frame is planned with purpose. ✦ Photography & filming Turning ideas into imagery and motion. ✦ Post-production We select, edit and refine every asset. ✦ Graphic design Bringing visuals, typography and branding together. ✦ Copywriting Words that connect the story with its audience. ✦ Campaign creation Everything comes together into one cohesive campaign. ✦ Social media Content adapted for every platform, ready to launch. Creating a campaign is never just about beautiful visuals. It’s about building a story that people remember. #GypseaCreators #CreativeDirection #CampaignProduction #BrandStrategy #SocialFirst 🤍
About the last weeks…. 🎥💻😴👊🏽📈📉 #filmmaker #videoproduction #behindthescenes #recap #socialfirst #startup
About the last weeks…. 🎥💻😴👊🏽📈📉 #filmmaker #videoproduction #behindthescenes #recap #socialfirst #startup
No te alcanza con improvisar; ocupa el descaro papi, 😏 es parte de la diversión, no me jodas!!! #MarcoDeportivo 🎙️ 🔸 Icónico personaje entrevistador que deja huella en este negocio. #SMWMexico 🇲🇽 #SocialMediaWeek #LaTaquilla #SocialFirst
No te alcanza con improvisar; ocupa el descaro papi, 😏 es parte de la diversión, no me jodas!!! #MarcoDeportivo 🎙️ 🔸 Icónico personaje entrevistador que deja huella en este negocio. #SMWMexico 🇲🇽 #SocialMediaWeek #LaTaquilla #SocialFirst
Our Eid Al Adha campaign was inspired by the joy of gatherings and invitations✨ capturing the moment of arrival, from a knock at the door to the outfit reveal, styled with pieces from Revolve. #wearesocial #socialmediaagency #socialfirst #eidoutfit #eid2026
Our Eid Al Adha campaign was inspired by the joy of gatherings and invitations✨ capturing the moment of arrival, from a knock at the door to the outfit reveal, styled with pieces from Revolve. #wearesocial #socialmediaagency #socialfirst #eidoutfit #eid2026
Our bi-annual client summit, Bonfire, starts now. Today, we’re focused on “The Business of Social: Turning Moments into Momentum.” Social is at the center of everyone’s life — where we search for answers, gather in communities, share stories that signal identity, and learn from trusted voices. We're bringing clients and the sharpest minds across Publicis together to talk about what that means for how brands operate. #SparkFoundryBonfire #SocialFirst #ConnectatPublicisMedia #SparkFoundry
Our bi-annual client summit, Bonfire, starts now. Today, we’re focused on “The Business of Social: Turning Moments into Momentum.” Social is at the center of everyone’s life — where we search for answers, gather in communities, share stories that signal identity, and learn from trusted voices. We're bringing clients and the sharpest minds across Publicis together to talk about what that means for how brands operate. #SparkFoundryBonfire #SocialFirst #ConnectatPublicisMedia #SparkFoundry
🟡Las herramientas cambian. ⚫️Las plataformas cambian. 🟡Las tendencias cambian. Pero entender cómo piensan las personas... Sigue siendo la ventaja más grande que puede tener una marca. ¿Qué campaña recuerdas porque entendió perfectamente a su audiencia? #TheCampaignCo #socialfirst #SocialFirstcontent
🟡Las herramientas cambian. ⚫️Las plataformas cambian. 🟡Las tendencias cambian. Pero entender cómo piensan las personas... Sigue siendo la ventaja más grande que puede tener una marca. ¿Qué campaña recuerdas porque entendió perfectamente a su audiencia? #TheCampaignCo #socialfirst #SocialFirstcontent
BTS of Home Depot: ‘Have You Heard’ 🎬 - - Production Company: @sixtwentysixco Director Duo: @plummerstrauss Cinematographer: @notjvck Edit/Color: @notjvck Gaffer: @samuel._lynch Key Grip: @bradpowers.kg 1st AC: @rhoddyjensen Home Depot Social: @dannyscary #socialfirst #bts #cut #slate #garden #fx3 #homedepot #videoproduction
BTS of Home Depot: ‘Have You Heard’ 🎬 - - Production Company: @sixtwentysixco Director Duo: @plummerstrauss Cinematographer: @notjvck Edit/Color: @notjvck Gaffer: @samuel._lynch Key Grip: @bradpowers.kg 1st AC: @rhoddyjensen Home Depot Social: @dannyscary #socialfirst #bts #cut #slate #garden #fx3 #homedepot #videoproduction
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