#craftcms

A brand known for hiking boots is making a bigger play for the outdoors. @merrell has launched its first global brand platform, “It Starts Outside,” signaling a shift from a product-led identity to a broader outdoor lifestyle brand. The insight behind the campaign is simple: the outdoors doesn’t need to feel extreme, elite or far away. It can start with a single step outside. The campaign brings that idea to life through everyday moments of people reconnecting with nature. Even the casting reflects that accessibility, featuring Olympian Alexi Pappas alongside visually impaired marathon runner Lisa Thompson. A clear strategic shift is unfolding here: 🥾 From performance product → lifestyle mindset 🌲 From elite adventure → accessible outdoors 🎨 From brand campaign → talent pipeline For brands looking to grow beyond their core category, the lesson is clear. Sometimes the next stage of growth begins by reframing what your category means. . . . . [TYPHOON 10, Branding Consultancy, Hong Kong, merrell, it starts outside campaign, outdoor lifestyle branding, brand platform launch, outdoor marketing, lifestyle repositioning, accessible outdoors, nature lifestyle, sports marketing, alexi pappas, lisa thompson marathon runner, inclusive sports storytelling, brand repositioning strategy, category expansion, outdoor culture, experiential storytelling]

Run a sport/adventure brand… Do this, not that ☝️

Watch this outdoor brand take shape. 🌲 Ember Cairn, a brand designed for life on the trail. From the logo suite to icons, typography, patterns, and gear applications, every element was designed to work as part of a larger system. Not just a logo. A brand built to live on real gear. The goal was simple. Create an identity shaped by endurance, exploration, and respect for the environments it belongs to. Built for the trail. Built to endure. Full case study on the website 👇 🌐 www.nicksavescu.com #brandidentity #brandingdesign #branddesigner #visualidentity #logodesigner

Creative direction for @merrell_japan Back To MERRELL Our Root, Our Future Design by @kasetoru

Salomon Spec AD | @salomon Scaling Brands With Ai Powered Visuals ⚡️ DM us for free Consultation 💻

Not every adventure starts at the summit. We created a spec ad campaign for @thenorthface focused on the familiar trails - the quiet hikes and everyday moments that build the foundation for bigger adventures. For this project we developed the photography, photo treatment, messaging, and creative direction. Spec campaigns like this help us explore new ideas and push our work. Outdoor brands, let’s collaborate! What brand should we take on next? #thenorthface #creativeprocess #creativecampaign #outdoorbranding #brandstrategy

Featured business: @pushperformanceclub This concept was built around a strong athletic identity with clean black-and-white branding and performance-focused product visuals. We took an already solid visual base and explored how it could be pushed into more premium, campaign-style creative for social content and brand presentation. Original imagery by @pushperformanceclub Visual concepts by @elev8depictions Want to see what your brand could look like with elevated creative direction? DM “ELEV8” #love2run #runninggear #runningapparel #runningsocks #fleetfeet

Project: HelmNorth ⚡️ They create the fit. We create the impact. #HelmNorth #FashionBrand #CreativeAgency #ContentThatWorks #Digitalsouls

My concept inspiried by @merrell #trailrunning #hikingboots #outdoorgear #sneakerdesign #urbantrail

Some wait for the sky to clear. You don’t. @merrell Creative Director: Chanho Bang @iseebang Production Director: Tyrone Palmer @tap__net Production: @chivalrycreative Motion Designers: Patrick Custo-Blanc @custoblanch & Tyrone Palmer @tap__net 3D Product Designer: Savion Smith 3D Texture Artist: Jean-Oliver Ragil Film Editor: Abraham Mercado @abrahamercado__ Voice Over Artist: Jean Ann Douglass Film Colorist: Simon Boisx (Arketype) @simon_boisx @arketypeworld Sound Design: Clément Leduc & Gabriel Gagnon @homy.studio

Branding is often done through association. But there is another lever we can pull as brand professionals.

Trail sneakers design × 2 concepts Lightweight. Grip. Performance. Custom design for brands ready to stand out. DM for collaborations. #trailrunning #trailshoes #sneakerdesign #footweardesign #outdoorgear hikinggear