Non importa quanto è “bella” la tua UX:
Se metti le informazioni dove vuoi tu… e non dove l’utente se le aspetta, hai già perso.
Le persone usano i prodotti seguendo modelli mentali:
sanno dove dovrebbe stare il search, il menu, il carrello e le informazioni importanti.
E guardano prima di ogni cosa lì.
La verità è questa:
la UX più intelligente è quella che sembra ovvia.
Qual è il pattern che odi quando viene reinventato senza motivo?
Inizio io: la posizione dell’icona CARRELLO negli e-commerce 🛒
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We tend to believe that adding more features leads to better design. More control, more options, more flexibility. On the surface, it feels like progress. But there is always a trade-off.
Every layer of flexibility introduces complexity. And complexity, if not carefully managed, slowly erodes usability. What begins as empowerment can just as easily turn into friction.
The TV remote is a simple but telling example. Over time, it accumulated buttons, functions, shortcuts, each one added with intention, yet collectively creating confusion. Most of those buttons are rarely used, but their presence increases cognitive load every time we pick it up.
I saw this pattern play out at a much larger scale. I was working at Nokia when the Apple iPhone was introduced. I remember vividly how it was dismissed internally for its lack of features, its lack of flexibility.
That was quite the mistake.
Because what looked like limitation was actually clarity. It didn’t remove capability, it reframed it. A deliberate reduction that made the product radically more usable.
This is the tension at the core of many design decisions. Flexibility versus usability. Power versus clarity. And often, the hardest part of design is not deciding what to add, but what to leave out.
Because in the end, simplicity is not about having less. It’s about making room for what truly matters.
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More options usually slow people down.
Clear paths and fewer decisions almost always work better.
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✨ Was ihn begeistert? Design + Code = perfekte Symbiose.
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Many teams confuse sympathy with empathy, yet the difference is critical in UX.
Sympathy acknowledges another person’s hardship, often with pity. Empathy goes deeper: it helps us understand users’ frustrations, motivations, and goals.
By practicing empathy, we design with intent, advocate for users, and challenge our assumptions.
Watch the full video at our Link in bio → All post links!
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Jakob's Law: Users spend 95% of their time on other sites.
Familiar patterns = instant comfort.
Creative navigation = cognitive overload.
Your logo goes top-left. Search goes top-right.
Because that's where users already look.
Don't innovate the interface.
Innovate the value.
Good design feels invisible.
What's one pattern you'll never break?
Day 13 of #squibbchallenge
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“Hey there, my name is Matthias and I am working as a User Experience (UX) Researcher. This includes tasks of a UX Consultant, Usability Engineer and Business Psychologist @mercedesbenz."
Becoming… a Mastermind. Would you like to discover your passion like Matthias? Then visit careers.mercedes-benz.com and apply now. #linkinbio
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