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TheSoul Group

@thesoul.group

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TheSoul Group is a leader in digital media, helping creators and brands achieve viral success globally
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TheSoul’s creativity continues to earn global recognition 🌍 @thewebbyawards announced their finalists — and we’re proud to share that TheSoul is nominated in two categories: 🐾 Baby Zoo — Video & Film: Kids & Family 💡 Bright Side — Video & Film: Science & Education These nominations place our projects among the top 11% of 13,000+ entries worldwide. That’s a testament to the creativity, scale, and heart of everyone behind them. Want to support? Vote for the People’s Voice Award — links in bio 🔗 Winners announced May 11th. Fingers crossed! 🤞 by @thesoul.group
The news is in – 'Crayola Create' is a 2026 Shorty Awards finalist for Best Branded Content! We'd be honored if you'd vote for us for the Shorty Audience Honors Award. You can find the link in our bio. Since 2008, the Shorty Awards have recognized excellence in social media, and this nomination is a testament to that. by @thesoul.group
TheSoul Group just scored TWO Digiday Video & TV Awards nominations! 🏆 Billy Blip Boss → Best Use of YouTube 🏆 Crayola Create → Most Innovative Studio Huge shoutout to the teams behind the magic. Now we wait 🤞 by @thesoul.group
Some people build products. Others quietly make everyone else’s work easier. Meet Ivan Aponasevich, Automations Lead at TheSoul Group. ⚙️ If you’ve ever wondered what automation actually looks like inside a creative company, Ivan’s answer is simple: remove the boring parts so people can focus on what they do best. His philosophy? If a task makes you want to bang your head against the wall out of boredom, let the robots do it. If it requires intuition, humor, or knowing why a cat video works… that’s for humans. 🐱 Swipe through to read Ivan’s thoughts on automation, creative work, and why sometimes the best system is the one nobody notices. 👀 �#TheSoulGroup #Automation #FutureOfWork #TechInMedia #CreativeTech by @thesoul.group
Smooth workflows do not happen by accident 👀 Meet Valerijs Salcevics, Senior Process Manager at TheSoul Group. He keeps the dots connected, the chaos organized, and is not afraid to ask the “stupid” questions” that actually save the day. First impression of TheSoul? Fast. Global. A little wild in the best way 🌍 Non negotiable habit: one hour of focus time. Clear Slack. Reset priorities. Start sharp ☕ Swipe through to see how process management really works behind the scenes ➡️ #FacesOfTheSoul #TheSoulGroup #TeamSpotlight #WorkCulture #BehindTheScenes by @thesoul.group
At TheSoul Group, we have a dedicated team exploring new tools, emerging technologies, and what’s actually worth showing up for in the AI space 🧠✨ Our Head of Tech Innovations, Konstantin Gusev, shares how we look at AI today — what’s useful, what’s overrated, and why humans are still very much part of the process. From automation and creative workflows to trend prediction and future shifts, it’s an honest take on where AI is helping… and where it still needs supervision 👀⚙️ An inside look at how we test, challenge, and use AI in ways that actually make sense. #TheSoulGroup #AITalks #TechInnovation #FutureOfWork #AITrends by @thesoul.group
Japan is one of the most selective character IP markets in the world which makes entering it with the right partner essential. That’s why TheSoul Group is excited to work with Yoshida Sangyo 🤝 to introduce a curated slate of TheSoul’s properties into Japanese merchandising and retail. Under this collaboration, Yoshida Sangyo, whose focus is “Connecting global IPs to Japan,” will represent the following IPs from our portfolio • Avocado Couple 🥑💛 • Pit & Penny 🐶🐱 • Voca Voca 🎤✨ • Baby Zoo 🐯🐼 • Purrpurr 🐾 • Fluffy Friends ☁️🐰 • Super Diaper 👶💥 The partnership will officially launch at the 101st TOKYO INTERNATIONAL Gift Show Spring 2026, putting these properties in front of leading Japanese buyers, manufacturers, and licensing partners. This marks a deliberate step in TSG’s global licensing strategy, pairing scalable IP with deep local market expertise. Tokyo is just the beginning 🚀 #JapanLicensing #CharacterIP #TokyoGiftShow #GlobalLicensing #IPDevelopment by @thesoul.group
In case there’s not enough sun in your city right now ☁️ Here’s a bunch of photos of the beautiful people at TheSoul to brighten your day ☀️📸 #TheSoulGroup #PeopleOfTheSoul #WorkCulture #TeamMoments #BehindTheScenes by @thesoul.group
Ideas rarely start fully formed. They start as sparks ⚡ At TheSoul Group, our Creative Hub is where those sparks turn into stories — from fresh concepts and full scripts to creative support for brand partnerships. It’s the starting point of creation. Where structure meets imagination. And where original ideas become content people actually want to watch. Curious how it all comes together? Looking to refresh your brand’s social media? 👉Get in touch at www.thesoul.group #TheSoulGroup #CreativeHub #CreativeProcess #Storytelling #ContentCreation by @thesoul.group
2016 throwback ✨ First videos with actors. First big launches. First Diamond Play Button. TheSoul was just getting started 💛 #TheSoulGroup #Throwback #2016 #CompanyHistory #WorkCulture by @thesoul.group
Role models don’t appear overnight. They show up. They support others. They raise the bar — every single day. ✨ Every year, we celebrate the people at TheSoul Group who lead by example and shape our culture through their actions, not titles. Meet our Role Model Award 2025 winners and finalists — recognized for impact, leadership, and values that truly matter. 💜 Voted by the team. Felt across the company. Swipe through to read their words, their perspectives, and what being a role model means to them — in their own voices. #TheSoulGroup #CompanyCulture #PeopleFirst #Leadership #WorkCulture by @thesoul.group
This week, the creator economy has landed in Dubai 🌍 Our colleagues Louisa Ioannidou, Ksenia Mershina, and Anastasiia Vinogradova are attending the 1 Billion Followers Summit, diving into conversations around content, platforms, partnerships, and what’s coming next for the industry. In a remote-first world, moments like these matter. Being in the room, exchanging ideas, and learning directly from the wider creator community brings fresh perspective you just can’t get through a screen. If you’re attending the summit too, feel free to connect and say hello. Our colleagues are always happy to discuss everything from influencer marketing and viral videos to collaboration opportunities. #TheSoulGroup #1BillionSummit #CreatorEconomy #InfluencerMarketing #ContentStrategy by @thesoul.group

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