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Tobias Ulmer

@tobias__ulmer

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Founder + CD @hyacyn_nyc
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It’s all about the Muslin. The best part of my job is bringing something to life. Sculpting, shaping, refining. Obsessing over details some might never notice. But I do. by @tobias__ulmer
I love photography - did my own first photo shoot- cant wait to share - btw - never too late to start new things :) thx to everyone involved - results coming soon! by @tobias__ulmer
I’m a “late posting user” - recap of the very first HYACYN POP UP NYC during NYFW - bringing back the idea of a temporary occupation rather than installing a flagship - thx everyone for coming - def ready for a return! by @tobias__ulmer
“Was ich bin das bin ich ganz” - in the spirit of the “STURM UND DRANG” literate movement from 1776! Some people call it the “tape guy tee” - for me it’s more than that - it’s about: LET THE PEOPLE BE WHATEVER THEY WANNA BE! by @tobias__ulmer
HYACYN - POP UP NYC - RTW A/W26 - FRI-SUN 11-13 SEPT - 2-8PM - 108 MADISON ST, NEW YORK, NY, 10002 by @tobias__ulmer
REF 11211 — THE INSTALLATION Inside the Gothic Chapelle Sainte-Jeanne-d’Arc in Paris, we built a barricade from four cars, furniture, paintings, blankets, and everyday objects. Conceived as the final place of resistance, it represented the last stand for the freedom of individuality—a reminder that identity is worth protecting when faced with conformity. Thank you, @stefanie_grau , for making this vision a reality. From sourcing cars across Paris to collecting meaningful pieces, you refused to stop until you found a way to flip four cars inside a church. Your relentless dedication, creativity, and belief in the concept made it possible. No past. No heroes. No illusions. Only us. Our culture. Our rules. Our mood. REF 11211 by @tobias__ulmer
FOR THE ONES WHO LOVE TO SKIP AHEAD. THE FINALE. REF 11211 - HYACYN RTW S/S27 - RUNWAY SHOW PARIS by @tobias__ulmer
REF 11211 - HYACYN RTW S/S27 RUNWAY SHOW PARIS CREATIVE DIRECTION @tobias_ ulmer STYLING @ranxellesoria CASTING DIRECTOR @yung_vxrp PRODUCTION @studiomatierepremiere @rawmatter.studio PRODUCTION LEAD @jennsarkis SET DESIGN @stefanie_grau HYACYN TEAM @emirshafiedwards @lukasshao MODELS @kamguri @lil__london @peytoncook_ @osmanvibes @kantanist_ @neodigitaltribe @Oneopop @solosuf @lukasshao @raihanfahrizal_ @adisxy @levi.boom @yoo_haru12 @stxlIfxnn @xeno_serpo @helloitsmegray @emmanuel.yele @roman.brwsk by @tobias__ulmer
A PERSONAL NOTE: INCROYABLE! THANK YOU, PARIS. THANK YOU TO EVERY SINGLE PERSON WHO MADE ‘REF 11211’ POSSIBLE. THANK YOU TO US. NO PAST. NO HEROES. NO ILLUSIONS. ONLY US. OUR CULTURE. OUR RULES. OUR MOOD. ONLY US. WE MADE IT THROUGH THE HOTTEST DAY OF THE CENTURY. WE BUILT A BARRICADE INSIDE A CHAPEL.
WE DEALT WITH MISSING PIECES. MODEL PANIC ATTACKS. STOLEN LIGHTING EQUIPMENT. A BROKEN FRIDGE. AND A HUNDRED OTHER THINGS THAT HAPPENED BEHIND THE SCENES. BUT WE MADE IT. WHAT STARTED AS AN IDEA BECAME SOMETHING REAL BECAUSE OF THE PEOPLE AROUND IT. EVERY PERSON WHO GAVE THEIR TIME, THEIR ENERGY, THEIR TALENT, THEIR TRUST—THANK YOU. THANK YOU FROM THE BOTTOM OF MY HEART. THIS COLLECTION WAS NEVER ABOUT LOOKING BACK.
IT WAS ABOUT BUILDING OUR OWN WORLD. TO EVERYONE WHO BELIEVES IN IT.
TO EVERYONE WHO HELPED BUILD IT.
TO EVERYONE WHO FEELS 11211. THIS WAS FOR US. TOBI, 06.26.2026 - A SPECIAL THANK YOU TO @ranxellesoria — FOR ALWAYS SEEING THE VISION AND, ABOVE ALL, FOR BEING MY FRIEND 24/7. - THX TO LUC @yung_vxrp — FROM THE VERY FIRST SECOND, YOU WERE THERE. THX TO JENN AND HER TEAM @rawmatter.studio — WITHOUT YOU, THERE WOULD HAVE BEEN NO REF 11211. YOU MOVED MOUNTAINS. THX TO STEFANIE @stefanie_grau — I STILL CAN’T BELIEVE YOU MADE THOSE FOUR CARS HAPPEN. BEAUTIFUL. THX TO @untitlab — FOR A SHARP SHOE COLLABORATION. THIS IS JUST THE BEGINNING. THX TO THE LEGENDARY @tresorberlin - FOR BLESSING US - MORE TO COME! THX TO STÉPHANIE AND HER TEAM @autrementpr — FOR COMMUNICATING THE ENERGY EXACTLY AS IT FELT. THX TO ALEX @youthofparis — FOR THE VIBE, THE LOVE, AND THE NETWORK. THX TO @lukasshao @emirshafiedwards @iainmahaffey @davidwestrada @geb @junnnnnnnnnnnnnnnnnns @justin.mariano @dulooooooooo FOR NYC PARIS FAMILY SUPPORT CREDITS IN FIRST COMMENT BECAUSE I WROTE TOO MUCH! 🖤 by @tobias__ulmer
REF 11211 - LOOK 22 - HYACYN RTW S/S27 - SHOW PARIS, 06.26.26, 6:26 PM by @tobias__ulmer
REF 11211 - LOOK 21 - HYACYN RTW S/S27 - SHOW PARIS, 06.26.26, 6:26 PM by @tobias__ulmer
REF 11211 - LOOK 20 - HYACYN RTW S/S27 - SHOW PARIS, 06.26.26, 6:26 PM by @tobias__ulmer

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